Dominique Gunderson runs 10 to 12 house flips simultaneously and has done approximately 90 flips in her career.
If House Flipping is “Dead,” How Is She Flipping 10+ Houses THIS Year?
Every deal Henry Washington and Dominique Gunderson have lost money on had one thing in common: they knew they shouldn't have bought it, but bought it anyway.
BiggerPockets Real Estate Podcast
If House Flipping is “Dead,” How Is She Flipping 10+ Houses THIS Year?
Every deal Henry Washington and Dominique Gunderson have lost money on had one thing in common: they knew they shouldn't have bought it, but bought it anyway.
TL;DR
House flipping isn't dead — the easy version of it is. Henry Washington and Dominique Gunderson, who together have done 100+ flips, break down exactly how they're adjusting their underwriting in 2026: pricing ARV conservatively at the mid-to-low comp range, factoring closing costs on both the buy and sell sides, adding 10–20% contingencies to rehab budgets, and targeting risk-adjusted profit targets [1] — Henry Washington "Henry Washington uses a simple but powerful ARV framework: get a zone (high, mid, low) from an agent, then underwrite at the mid-to-low end…" 05:03 . The single most useful takeaway: every deal they've lost money on was one they knew they shouldn't have bought — but bought anyway [2] — Dominique Gunderson "The consistent theme on all the deals were, why did I want to buy that house so bad? That's it. It's a funky house. I didn't need to buy an…" 37:38 .
Henry Washington and Dominique Gunderson break down how to successfully flip houses in the tighter 2026 market, covering deal analysis, ARV comping, rehab estimation, commissions, closing costs, holding costs, and profit targets. Both active flippers share their current frameworks and what has changed since the easier years.
-
The episode opens with Henry Washington making a direct argument against the prevailing narrative that house flipping is no longer viable. He acknowledges that costs are up, margins are thinner, and some investors are getting burned — but frames this as a feature, not a bug. Bad flippers are being exposed by a tighter market, he argues, while disciplined investors are finding some of the best spreads in years. Henry introduces Dominique Gunderson, a New Orleans-based flipper doing 10 to 12 flips annually, and together they announce the blueprint they plan to share: how to find, buy, renovate, and flip houses for a profit in the current 2026 environment.
-
Henry Washington formally introduces Dominique Gunderson to the BiggerPockets audience, inviting her to recap a career that began unusually early. Dominique explains that she jumped into real estate straight out of high school — now more than ten years ago — starting by getting her real estate license and learning sales and marketing fundamentals. She spent roughly a year and a half wholesaling to get comfortable in the investment world before making the full-time switch to flipping in 2019. Today, she's scaled to running 10 to 12 active flips at a time, with a small but growing rental portfolio on the side. Henry notes he operates at a similar volume — 10 to 20 flips per year — establishing that both hosts are speaking from significant, current operational experience.
-
Henry and Dominique dig into what has fundamentally shifted in the flipping market over the last two to three years. Dominique identifies the core problem: the margin for error has shrunk to near zero, meaning even small miscalculations now turn potential profits into break-evens or losses. This environment, she notes, has been steadily exposing flippers who relied on market tailwinds rather than disciplined underwriting. The pair discuss how ARV analysis has become far more nuanced — where in 2021 and 2022, any renovated property could command top-of-market pricing, today buyers are laser-focused on design quality and finish level. If your product doesn't match the comp that set the price record in a neighborhood, you can't use that comp [1] — Dominique Gunderson "In 2021, all renovated properties could be lumped together and priced similarly. Not anymore. Today's buyers are hyper-picky, rewarding onl…" 04:01 . Henry's response to this reality is philosophically extreme: he underwrites so conservatively that he tries to convince himself not to buy every deal. If the numbers still pencil after that scrutiny, it's almost certainly a strong opportunity.
-
The first sponsor break covers two financial products. Ethos Life Insurance is pitched as a natural companion to real estate investing — protecting the people who depend on an investor's income — offering up to $3,000,000 in coverage with no medical exam, some policies starting at $30 per month, and a free quote available at ethos.com/realestate. The second sponsor is the Fundrise Flagship Fund, described as a low-fee vehicle for accessing blue-chip private market real estate that has grown to over $1 billion under management in five years, with entry starting at $10 and available at fundrise.com/pockets.
-
With ARV strategy covered, Henry shifts the conversation to costs — starting with commissions and closing costs. Dominique's biggest move of 2025 was getting her real estate license, which she says saves her at least 2.5% per listing — adding up to hundreds of thousands of dollars per year across a 10 to 12 deal annual pace [1] — Dominique Gunderson "2.5% agent commission savings: By getting her real estate license in early 2025, Dominique saved at least 2.5% on commissions per deal, add…" 10:25 . She also notes an unexpected benefit: direct access to buyer feedback that's nearly impossible to get secondhand from an agent. Henry takes a different approach, always underwriting a worst-case 6% total commission regardless of what he actually negotiates, keeping his offer prices anchored to the pessimistic scenario. On closing costs, Henry flags the most common and costly beginner mistake: only budgeting for sale-side closing costs [2] — Henry Washington "Closing costs on buy AND sell: A common flipper mistake is only budgeting closing costs for the sale — forgetting the purchase-side closing…" 13:19 . Forgetting purchase-side closing costs can be a several-thousand-dollar blindspot on every deal. His solution for newcomers who don't have historical data is to request a preliminary HUD statement from a title company using the property address.
-
The rehab budget section opens with Dominique's striking data point: on 70 to 80 percent of her projects, she encounters a surprise cost item exceeding $10,000 [1] — Dominique Gunderson "70–80% of flips hit $10k+ surprises: Dominique Gunderson estimates that 70 to 80 percent of her rehabs produce a surprise cost item of $10,…" 15:00 . The key reframe, she argues, is that this isn't bad luck — it's predictable, and should be systematically planned for. Her recommendation: a 10% contingency on top of the full estimated rehab cost for fully-inspected deals, rising to 20% for sight-unseen or limited-access purchases. Henry builds on this with his own rule: he always underwrites rehab costs at full market rates, never at the discounted prices his preferred contractors offer. His reasoning is practical — contractors raise prices, crews disappear, and any underwriting built on special relationships is fragile. By anchoring to market rates and adding a 10% contingency on top, he builds in a double layer of protection. Any savings from his preferred contractors become upside, not assumptions.
-
This extended sponsor block covers five products. Rent to Retirement offers new construction turnkey homes 10% below market value with down payment returns of 50–75% at closing and rates as low as 3.75%. Cost Segregation Guys has completed 12,000+ studies identifying $500 million in depreciation, with a free proposal at costsegregationguys.com/bp. Bolt is an AI tool that builds custom apps and websites from a description, offering a 30-day free trial with code BP26 at bolt.new/biggerpockets. Steadily provides landlord insurance for rental portfolios, with an extra 5% discount for BiggerPockets Pro members. Finally, Indeed is promoted for hiring, with a $75 sponsored job credit at indeed.com/podcast and the claim that sponsored postings are 95% more likely to generate a hire.
-
With costs covered, the conversation turns to profit — how much to require before saying yes to a deal. Henry's approach is elegantly simple: he targets a net profit equal to his renovation budget. If he spends $100,000 on rehab, he wants $100,000 in profit. The logic is that larger renovations introduce more complexity, more moving parts, and more risk of cost overruns, so they should demand proportionally more reward [1] — Henry Washington "Profit = renovation spend (Henry's rule): Henry Washington's rule of thumb is to target a profit equal to the renovation spend — if he spen…" 18:32 . He'll flex this downward for houses he knows inside and out — familiar neighborhoods, floor plans he's sold many times — but the baseline remains tied to renovation exposure. Dominique takes a different approach: she targets a minimum 15% return on total investment, encompassing purchase price, rehab, and all closing costs [2] — Dominique Gunderson "15% ROI minimum target: Dominique Gunderson targets a minimum 15% return on total investment (purchase + rehab + closing costs) for every f…" 20:46 . Like Henry, she raises that threshold when she's less confident about a deal, when market conditions feel shaky in a particular sub-market, or when she already has plenty of strong projects in her pipeline. Henry notes that applying his approach in a more competitive market like Dominique's would likely price him out of deals entirely, underscoring how market context shapes every profitability rule.
-
One of the episode's richest exchanges comes when Henry and Dominique reflect on a recent visit where they toured each other's markets. Henry took Dominique through his Bentonville properties and she was struck by choices she'd never make in New Orleans: repurposed cabinet boxes, refreshed hardware, salvaged kitchen layouts. In her market, buyers expect a brand-new kitchen — full stop. Henry counters that he rarely installs new cabinets (fewer than 10% of deals), preferring to invest renovation dollars in bathrooms where impact per square foot is higher. Dominique observed the inverse in her market: she can often salvage bathrooms but rarely salvages kitchens. Her market also demands consistency — one paint color throughout, one consistent flooring material, matched light fixtures — because buyers in a high-inventory market are sensitive to anything that feels disconnected or dated. Both investors agree that studying the competition daily is non-negotiable: Dominique tracks every new listing in her market, categorizes it (flip, new build, or organic sale), and analyzes days-on-market and closing-to-list-price ratios to calibrate her own renovation and pricing decisions.
-
With underwriting covered, the conversation moves to the back end — how to price and list a finished flip for maximum velocity. Dominique tracks active listings obsessively in the thirty days before she goes to market, watching similar properties for signals about buyer appetite and absorption rate. Henry's strategy is more aggressive: when he has any doubt about a property or faces strong competition in a neighborhood, he lists below the best comparable listing rather than at it. His goal is to give buyers an obvious reason to choose his property — it looks better and costs less than anything comparable. He acknowledges the real cost: a recent deal went under contract in 24 hours after being listed $25,000 below his original planned price [1] — Henry Washington "Listed $25k under planned price: Henry Washington intentionally listed a property $25,000 below his planned list price to ensure a fast sal…" 34:55 . That meant leaving $25,000 on the table. But the alternative — chasing the higher number for months while holding costs accumulate — often yields the same or worse return, plus months of uncertainty and stress. Both hosts agree: money now is nearly always better than potential money later.
-
The episode's most candid and instructive chapter surfaces when Henry asks Dominique what she's learned from her worst deals. She reveals that her most significant losses came in 2024, and looking back at all of them, one pattern emerges: she wanted to buy the house too badly. Not because the deal was objectively great, but because she felt she needed to keep her pipeline full, or because she got caught up in a bidding war, or because slowing down felt like falling behind [1] — Dominique Gunderson "The consistent theme on all the deals were, why did I want to buy that house so bad? That's it. It's a funky house. I didn't need to buy an…" 37:38 . Henry echoes the exact same experience. Every deal he's lost money on was one where he was pushing numbers, buying just outside his comfort zone, or rationalizing something he knew was marginal. He adds a dimension most people miss: the real cost of a bad flip isn't the financial loss at closing — you're often glad when that day finally comes. The real cost is the months of anxiety, sleepless nights, and emotional energy spent trying to fix something unfixable [2] — Henry Washington "It's all the anxiety and sleepless nights prior to that of you trying to fix it and not being successful, of you sitting there and waiting …" 39:12 . Dominique closes the exchange with a wry punctuation mark: "That's why they call this business an addiction."
-
Henry wraps the episode by thanking Dominique for her transparency about her business and the detailed tactical breakdown the pair delivered. He promotes BP Con — the BiggerPockets annual conference taking place in Orlando, Florida on October 2 through 4 — as a place for listeners to compare notes directly with other active flippers, including a dedicated session led by Dominique Gunderson and James Daynard covering their flipping businesses in detail. Henry directs listeners to biggerpockets.com/conference for tickets and signs off with genuine enthusiasm for meeting the audience in person.
- ARV (After Repair Value)
- The estimated market value of a property after all planned renovations are complete; used as the basis for determining the maximum offer price on a flip.
- Max Allowable Offer (MAO)
- The highest price an investor should pay for a property, calculated by subtracting all projected costs (rehab, commissions, closing costs, holding costs) and desired profit from the ARV.
- Contingency
- A budget buffer — typically 10–20% of the estimated rehab cost — reserved to cover unexpected repair costs discovered during renovation.
- HUD Statement
- A Closing Disclosure document itemizing all fees, charges, and credits associated with a real estate transaction; used by flippers to estimate net proceeds.
- Underwriting
- In real estate investing, the process of analyzing a deal's projected costs, revenue, and profit to determine whether it meets an investor's return threshold before making an offer.
- Comp (Comparable Sale)
- A recently sold property similar in size, location, and condition used to estimate the market value of a subject property.
- Holding costs
- Ongoing expenses (mortgage/loan interest, taxes, insurance, utilities) incurred while a property is being renovated and awaiting sale; can significantly erode flip profits if a project runs long.
- Wholesaling
- A real estate strategy where an investor contracts to buy a property below market value and assigns that contract to another buyer for a fee, without actually completing the purchase or renovation.
- Sight-unseen buy
- A property purchase made without physically inspecting the interior; carries higher risk of unknown structural or system issues, necessitating larger contingency budgets.
- Turnkey
- A fully renovated, rent-ready investment property sold to an investor, often with property management already in place; requires minimal additional work by the buyer.
- Cost segregation
- An IRS-compliant tax strategy that accelerates depreciation deductions by reclassifying components of a real estate asset into shorter depreciable life categories, reducing near-term taxable income.
- Risk-reward ratio
- The relationship between the potential profit of an investment and the level of risk assumed; Henry Washington uses this to calibrate profit targets relative to renovation complexity.
- Funky house
- Investor slang for a property with an unusual floor plan, awkward layout, or other non-standard features that make it harder to renovate predictably and resell quickly.
- Margin for error
- The buffer or slack in a deal's financial projections that allows mistakes or cost overruns to be absorbed without turning a profit into a loss; described as significantly smaller in 2026 than in prior years.
Chapter 1 · 00:00
Intro: Is House Flipping Dead in 2026?
The episode opens with Henry Washington making a direct argument against the prevailing narrative that house flipping is no longer viable. He acknowledges that costs are up, margins are thinner, and some investors are getting burned — but frames this as a feature, not a bug. Bad flippers are being exposed by a tighter market, he argues, while disciplined investors are finding some of the best spreads in years. Henry introduces Dominique Gunderson, a New Orleans-based flipper doing 10 to 12 flips annually, and together they announce the blueprint they plan to share: how to find, buy, renovate, and flip houses for a profit in the current 2026 environment.
Claims made here
Together, Henry Washington and Dominique Gunderson have completed over 100 house flips.
The idea that house flipping is dead is flat-out wrong. What died is the forgiving, low-skill version — the era when even bad flippers made money. For disciplined investors, today's market is full of opportunity precisely because fearful competitors have stepped back.
Dominique Gunderson currently runs 10 to 12 flips simultaneously in New Orleans, demonstrating that flipping at scale is still very viable in 2026.
Henry Washington and Dominique Gunderson have collectively done over 100 house flips, giving them deep perspective on how the market has changed.
Chapter 3 · 02:55
The 2026 Flipping Landscape: What Changed
Henry and Dominique dig into what has fundamentally shifted in the flipping market over the last two to three years. Dominique identifies the core problem: the margin for error has shrunk to near zero, meaning even small miscalculations now turn potential profits into break-evens or losses. This environment, she notes, has been steadily exposing flippers who relied on market tailwinds rather than disciplined underwriting. The pair discuss how ARV analysis has become far more nuanced — where in 2021 and 2022, any renovated property could command top-of-market pricing, today buyers are laser-focused on design quality and finish level. If your product doesn't match the comp that set the price record in a neighborhood, you can't use that comp [1] — Dominique Gunderson "In 2021, all renovated properties could be lumped together and priced similarly. Not anymore. Today's buyers are hyper-picky, rewarding onl…" 04:01 . Henry's response to this reality is philosophically extreme: he underwrites so conservatively that he tries to convince himself not to buy every deal. If the numbers still pencil after that scrutiny, it's almost certainly a strong opportunity.
In 2021, all renovated properties could be lumped together and priced similarly. Not anymore. Today's buyers are hyper-picky, rewarding only the highest-quality finishes and design. Using the top comp as your ARV when your product doesn't match it is the fastest way to lose money.
The margin for error in house flipping is now so small that even minor miscalculations can erase profit, exposing weaker investors over the past two years.
Henry Washington uses a simple but powerful ARV framework: get a zone (high, mid, low) from an agent, then underwrite at the mid-to-low end. Factor in two price drops, $10k in closing cost assistance, and two extra months of hold time before making your offer. If the numbers still work, it's a deal.
Chapter 5 · 09:25
Commissions and Closing Costs: How to Underwrite Them Right
With ARV strategy covered, Henry shifts the conversation to costs — starting with commissions and closing costs. Dominique's biggest move of 2025 was getting her real estate license, which she says saves her at least 2.5% per listing — adding up to hundreds of thousands of dollars per year across a 10 to 12 deal annual pace [1] — Dominique Gunderson "2.5% agent commission savings: By getting her real estate license in early 2025, Dominique saved at least 2.5% on commissions per deal, add…" 10:25 . She also notes an unexpected benefit: direct access to buyer feedback that's nearly impossible to get secondhand from an agent. Henry takes a different approach, always underwriting a worst-case 6% total commission regardless of what he actually negotiates, keeping his offer prices anchored to the pessimistic scenario. On closing costs, Henry flags the most common and costly beginner mistake: only budgeting for sale-side closing costs [2] — Henry Washington "Closing costs on buy AND sell: A common flipper mistake is only budgeting closing costs for the sale — forgetting the purchase-side closing…" 13:19 . Forgetting purchase-side closing costs can be a several-thousand-dollar blindspot on every deal. His solution for newcomers who don't have historical data is to request a preliminary HUD statement from a title company using the property address.
Claims made here
Getting a real estate license saved Dominique Gunderson at least 2.5% per deal in commissions, adding up to hundreds of thousands of dollars per year.
Henry Washington underwrites every flip assuming 6% in total realtor commissions, regardless of the actual commission negotiated.
Dominique Gunderson got her real estate license in early 2025 and it changed her business. Saving 2.5% on every listing adds up to hundreds of thousands of dollars per year across a 10–12 flip portfolio. The bonus: direct buyer feedback that sharpens every future renovation decision.
By getting her real estate license in early 2025, Dominique saved at least 2.5% on commissions per deal, adding up to hundreds of thousands of dollars annually.
Henry Washington always underwrites assuming 6% in realtor commissions as a worst-case scenario, even if he rarely pays the full amount.
Most flippers only budget for closing costs on the sale. That's only half the picture. Failing to account for purchase-side closing costs is one of the most common and costly underwriting errors, quietly eroding margins that were already razor thin.
A common flipper mistake is only budgeting closing costs for the sale — forgetting the purchase-side closing costs that also eat into profit.
Chapter 6 · 14:30
Rehab Budgeting: Contingencies, Surprises, and Market Rates
The rehab budget section opens with Dominique's striking data point: on 70 to 80 percent of her projects, she encounters a surprise cost item exceeding $10,000 [1] — Dominique Gunderson "70–80% of flips hit $10k+ surprises: Dominique Gunderson estimates that 70 to 80 percent of her rehabs produce a surprise cost item of $10,…" 15:00 . The key reframe, she argues, is that this isn't bad luck — it's predictable, and should be systematically planned for. Her recommendation: a 10% contingency on top of the full estimated rehab cost for fully-inspected deals, rising to 20% for sight-unseen or limited-access purchases. Henry builds on this with his own rule: he always underwrites rehab costs at full market rates, never at the discounted prices his preferred contractors offer. His reasoning is practical — contractors raise prices, crews disappear, and any underwriting built on special relationships is fragile. By anchoring to market rates and adding a 10% contingency on top, he builds in a double layer of protection. Any savings from his preferred contractors become upside, not assumptions.
Claims made here
70 to 80 percent of Dominique Gunderson's rehab projects encounter a surprise cost item of $10,000 or more.
Dominique Gunderson has found that 70 to 80 percent of her rehab projects produce a surprise cost of $10,000 or more. The key insight: this isn't bad luck, it's predictable. Knowing surprises are coming means you can budget for them — and a 10% contingency on a fully inspected project is the floor.
Dominique Gunderson estimates that 70 to 80 percent of her rehabs produce a surprise cost item of $10,000 or more, making contingency planning essential.
For fully-inspected rehab projects, Dominique recommends a 10% contingency on top of the estimated rehab cost to cover inevitable surprises.
For sight-unseen or limited-access property purchases, Dominique Gunderson recommends doubling the contingency to 20% of the estimated rehab cost.
Contractors raise prices. Crew members disappear. Henry Washington's solution: always underwrite to market-rate renovation costs, never to the discounted rates your personal contractors give you. If you get the deal done cheaper, that's upside. If your guy bails, you're not underwater.
Chapter 7 · 18:20
Sponsor Break: Rent to Retirement, Cost Segregation Guys, Bolt, Steadily, Indeed
This extended sponsor block covers five products. Rent to Retirement offers new construction turnkey homes 10% below market value with down payment returns of 50–75% at closing and rates as low as 3.75%. Cost Segregation Guys has completed 12,000+ studies identifying $500 million in depreciation, with a free proposal at costsegregationguys.com/bp. Bolt is an AI tool that builds custom apps and websites from a description, offering a 30-day free trial with code BP26 at bolt.new/biggerpockets. Steadily provides landlord insurance for rental portfolios, with an extra 5% discount for BiggerPockets Pro members. Finally, Indeed is promoted for hiring, with a $75 sponsored job credit at indeed.com/podcast and the claim that sponsored postings are 95% more likely to generate a hire.
Henry Washington ties his profit target directly to his renovation budget. Spend $100k on rehab, need $100k in profit. Spend $60k, need $60k back. The logic: bigger renovations carry more risk, more moving parts, and more hidden surprises — so they should deliver proportionately more reward.
Henry Washington's rule of thumb is to target a profit equal to the renovation spend — if he spends $100k on rehab, he wants $100k in net profit.
Chapter 8 · 20:00
Profit Targets: Henry's Risk-Reward Rule vs. Dominique's 15% ROI Floor
With costs covered, the conversation turns to profit — how much to require before saying yes to a deal. Henry's approach is elegantly simple: he targets a net profit equal to his renovation budget. If he spends $100,000 on rehab, he wants $100,000 in profit. The logic is that larger renovations introduce more complexity, more moving parts, and more risk of cost overruns, so they should demand proportionally more reward [1] — Henry Washington "Profit = renovation spend (Henry's rule): Henry Washington's rule of thumb is to target a profit equal to the renovation spend — if he spen…" 18:32 . He'll flex this downward for houses he knows inside and out — familiar neighborhoods, floor plans he's sold many times — but the baseline remains tied to renovation exposure. Dominique takes a different approach: she targets a minimum 15% return on total investment, encompassing purchase price, rehab, and all closing costs [2] — Dominique Gunderson "15% ROI minimum target: Dominique Gunderson targets a minimum 15% return on total investment (purchase + rehab + closing costs) for every f…" 20:46 . Like Henry, she raises that threshold when she's less confident about a deal, when market conditions feel shaky in a particular sub-market, or when she already has plenty of strong projects in her pipeline. Henry notes that applying his approach in a more competitive market like Dominique's would likely price him out of deals entirely, underscoring how market context shapes every profitability rule.
Dominique Gunderson targets a 15% return on total investment as her minimum underwriting threshold. But she adjusts upward when she feels uncertain about the neighborhood, the layout, or when she already has great projects on her plate — a disciplined approach to deal selectivity.
Dominique Gunderson targets a minimum 15% return on total investment (purchase + rehab + closing costs) for every flip she underwrites.
Henry Washington and Dominique Gunderson visited each other's markets and found radically different buyer expectations. Henry salvages cabinets on nearly every kitchen; Dominique can't remember the last time she did. Henry's bathrooms are dialed in; Dominique can often skip full tile work. The fundamentals of flipping are universal — but every execution decision is local.
Chapter 9 · 23:00
Market-Specific Strategies: New Orleans vs. Bentonville
One of the episode's richest exchanges comes when Henry and Dominique reflect on a recent visit where they toured each other's markets. Henry took Dominique through his Bentonville properties and she was struck by choices she'd never make in New Orleans: repurposed cabinet boxes, refreshed hardware, salvaged kitchen layouts. In her market, buyers expect a brand-new kitchen — full stop. Henry counters that he rarely installs new cabinets (fewer than 10% of deals), preferring to invest renovation dollars in bathrooms where impact per square foot is higher. Dominique observed the inverse in her market: she can often salvage bathrooms but rarely salvages kitchens. Her market also demands consistency — one paint color throughout, one consistent flooring material, matched light fixtures — because buyers in a high-inventory market are sensitive to anything that feels disconnected or dated. Both investors agree that studying the competition daily is non-negotiable: Dominique tracks every new listing in her market, categorizes it (flip, new build, or organic sale), and analyzes days-on-market and closing-to-list-price ratios to calibrate her own renovation and pricing decisions.
Claims made here
Henry Washington rarely puts in new kitchen cabinets — fewer than 10% of his deals receive new cabinets.
Dominique Gunderson studies her market daily — tracking every new listing, identifying whether it's a flip or an organic sale, pulling photos to see what competitors did, and measuring days on market and closing-to-list price ratios. In a market with thin margins, this kind of intelligence is a genuine edge.
Chapter 10 · 29:20
Pricing and Listing Strategy: Undercutting the Competition
With underwriting covered, the conversation moves to the back end — how to price and list a finished flip for maximum velocity. Dominique tracks active listings obsessively in the thirty days before she goes to market, watching similar properties for signals about buyer appetite and absorption rate. Henry's strategy is more aggressive: when he has any doubt about a property or faces strong competition in a neighborhood, he lists below the best comparable listing rather than at it. His goal is to give buyers an obvious reason to choose his property — it looks better and costs less than anything comparable. He acknowledges the real cost: a recent deal went under contract in 24 hours after being listed $25,000 below his original planned price [1] — Henry Washington "Listed $25k under planned price: Henry Washington intentionally listed a property $25,000 below his planned list price to ensure a fast sal…" 34:55 . That meant leaving $25,000 on the table. But the alternative — chasing the higher number for months while holding costs accumulate — often yields the same or worse return, plus months of uncertainty and stress. Both hosts agree: money now is nearly always better than potential money later.
Claims made here
Cost Segregation Guys has completed over 12,000 cost segregation studies with $500 million in total depreciation identified.
Sponsored jobs posted on Indeed are 95% more likely to result in a hire than non-sponsored jobs.
Companies using Indeed made 27 hires per minute globally at the time of recording.
When confidence is anything less than total, Henry Washington prices below the best comparable listing, not at it. The goal: make buyers choose between a competitor's property and yours — where yours looks better AND costs less. You leave some money on the table, but you go under contract fast.
Chapter 11 · 34:10
The Psychology of Bad Deals: Why They Bought When They Shouldn't Have
The episode's most candid and instructive chapter surfaces when Henry asks Dominique what she's learned from her worst deals. She reveals that her most significant losses came in 2024, and looking back at all of them, one pattern emerges: she wanted to buy the house too badly. Not because the deal was objectively great, but because she felt she needed to keep her pipeline full, or because she got caught up in a bidding war, or because slowing down felt like falling behind [1] — Dominique Gunderson "The consistent theme on all the deals were, why did I want to buy that house so bad? That's it. It's a funky house. I didn't need to buy an…" 37:38 . Henry echoes the exact same experience. Every deal he's lost money on was one where he was pushing numbers, buying just outside his comfort zone, or rationalizing something he knew was marginal. He adds a dimension most people miss: the real cost of a bad flip isn't the financial loss at closing — you're often glad when that day finally comes. The real cost is the months of anxiety, sleepless nights, and emotional energy spent trying to fix something unfixable [2] — Henry Washington "It's all the anxiety and sleepless nights prior to that of you trying to fix it and not being successful, of you sitting there and waiting …" 39:12 . Dominique closes the exchange with a wry punctuation mark: "That's why they call this business an addiction."
Claims made here
Henry Washington listed a property $25,000 below his planned listing price and went under contract within 24 hours.
Dominique Gunderson lost more money on deals she bought in 2024 than in any other year.
Henry Washington intentionally listed a property $25,000 below his planned list price to ensure a fast sale, going under contract within 24 hours.
Every money-losing deal both Henry and Dominique experienced traced back to buying a house they felt pressured to buy rather than one that was clearly a great deal.
Both Henry Washington and Dominique Gunderson lost the most money in 2024, and looking back they found the same pattern on every bad deal: they wanted to buy the house too badly. Not because it was a great deal — because of FOMO, competitive pressure, or an internal need to keep the pipeline full.
No indexed bits in this chapter.
Show stoppers
Snapshots ()
Key Quotes ()
This episode
Cast
-
BiggerPockets annual real estate investing conference, scheduled for Orlando, Florida, October 2–4, featuring a flipping session by Dominique Gunderson and James Daynard.
-
Co-presenter with Dominique Gunderson at the BP Con flipping session in Orlando, October 2026.
-
The real estate investing platform hosting this podcast; referenced throughout as the show's home base and as organizer of BP Con.
-
Online hiring platform featured as an episode sponsor, used by 3.3 million employers worldwide.
-
Life insurance provider featured as an episode sponsor, offering online coverage with no medical exam and policies starting at $30/month.
-
Tax strategy firm specializing in cost segregation studies for real estate investors, featured as an episode sponsor having completed over 12,000 studies.
-
Track
Home improvement retailer cited by Henry Washington as the default cabinet source — and a reason why kitchen upgrades are hard to differentiate from competitors.
-
Turnkey real estate investment company and BiggerPockets partner offering new construction homes below market value with favorable financing terms.
-
Landlord insurance provider tailored for rental property investors, featured as an episode sponsor offering discounts for BiggerPockets Pro members.
-
A private real estate investment fund managing over $1 billion in assets, featured as an episode sponsor offering accessible real estate investing.
-
Henry Washington's primary flipping market in Arkansas, where kitchen cabinet salvaging is common and bathroom tile budgets run higher than in New Orleans.
-
Dominique Gunderson's primary flipping market, characterized by higher buyer competition and more demanding renovation expectations compared to Bentonville.
Stats
This episode
Claims & Sources
Factual claims made this episode, and whether a source was named.
Dominique Gunderson runs 10 to 12 house flips simultaneously and has done approximately 90 flips in her career.
Together, Henry Washington and Dominique Gunderson have completed over 100 house flips.
70 to 80 percent of Dominique Gunderson's rehab projects encounter a surprise cost item of $10,000 or more.
Getting a real estate license saved Dominique Gunderson at least 2.5% per deal in commissions, adding up to hundreds of thousands of dollars per year.
Henry Washington rarely puts in new kitchen cabinets — fewer than 10% of his deals receive new cabinets.
Sponsored jobs posted on Indeed are 95% more likely to result in a hire than non-sponsored jobs.
Companies using Indeed made 27 hires per minute globally at the time of recording.
Cost Segregation Guys has completed over 12,000 cost segregation studies with $500 million in total depreciation identified.
The Fundrise Flagship Fund manages more than $1 billion of real estate on behalf of hundreds of thousands of investors.
Henry Washington listed a property $25,000 below his planned listing price and went under contract within 24 hours.
Dominique Gunderson lost more money on deals she bought in 2024 than in any other year.
Henry Washington underwrites every flip assuming 6% in total realtor commissions, regardless of the actual commission negotiated.