Podbit · Starter Story
Start with a blank Ahrefs search, layer in keyword filters (include term, KD < 10, volume > 1,000), list candidates in Notion, design a CTA linking to your main product, then score by volume, difficulty, build effort, and product relevance. That's the whole playbook.
Where this was said
At 15:27 · chapter starts 15:20
The episode closes with the perennial Starter Story question: what advice would you give your past self? Bhanu's answer is sharply pragmatic — stop over-engineering, launch the core feature as soon as possible, and let real users tell you what to build next [1] — Bhanu "I would not spend months and months on launching something. I would say just launch with a very core feature of your product and then let u…" 13:48 . Pat riffs on the broader theme: if you hate marketing and struggle with it, the answer isn't to grind through cold emails and content calendars — it's to lean into the thing you're already good at, which is building, and find a marketing approach that flows from that skill. A co-host chimes in to highlight the AI angle: the fact that Bhanu can spin up a new SEO tool in five minutes changes the calculus entirely compared to just a few years ago. Pat closes with a pitch for the 4x4 bootcamp — four side-project tools in four weeks — and thanks Bhanu for the unusually transparent look inside a real, growing indie business.
A founder growing hundreds of thousands of users across multiple AI products uses four channels in order: SEO first, then social media across X, LinkedIn, Substack, and Facebook, then directory listings, then cross-promotion across his own portfolio. The playbook is simple but the sequencing matters.
When you build multiple products, every new user becomes a potential customer for everything else you've built. This founder's cross-promotion strategy means users who try one product reliably discover — and adopt — his others.
Before any marketing channel, the quality of the product is the foundation. Good marketing amplifies a good product — it cannot rescue a bad one.
Rather than picking one social platform, this founder runs social media marketing simultaneously across X, LinkedIn, Substack, and Facebook. Presence everywhere maximises reach across different audiences.
Most founders sharing their journey on X never go viral because they post into a vacuum. The fix is simple: attach your content to conversations that already have momentum, because human attention is finite and 100x easier to redirect than to create.
A single tweet hit nearly 500K impressions not by luck, but by design: a clean visual demo, authentic human reaction, and — most critically — a hook tied to the AI coding debate dominating the feed at the time. Trend-riding is a repeatable skill, not a fluke.
Human attention span is limited, and most content creators waste energy trying to manufacture it from scratch. The smarter move is to find where attention is already pooling and bring your ideas there — the math is 100x in your favour.
Audience-building isn't a shortcut — it's a 3-year content grind before the product even exists. The speaker reveals that his monetisation success was entirely downstream of years spent tweeting daily and creating content, not talent or luck.
Building a monetisable audience on Twitter costs just 5 minutes a day — but it has to happen every day for years. The time barrier is low; the consistency barrier is where most people fail.
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