Podbit · Starter Story
With AI coding tools like Cursor, Bhanu replicates an existing free tool for a new keyword in under 5 minutes. What used to be a multi-day build is now a lunch-break task.
Where this was said
At 12:00 · chapter starts 10:40
This is the centrepiece of the episode. Bhanu explains that he built approximately 50 free tools — things like a PDF-to-Markdown converter and an AI chatbot name generator — each chosen specifically because the people likely to use it are also potential SiteGPT customers [1] — Bhanu "90% of SiteGPT's Google search traffic comes not from the main product but from ~50 free tools Bhanu built. Each tool targets a low-competi…" 10:35 . He gets around 50,000 clicks from Google per month, and roughly 90% of that traffic is driven by these tools rather than the main product landing pages [2] — Bhanu "60 to 70% of traffic is from Google, and in Google, like almost 90% of Google's traffic is from these free tools that we made." 04:40 . The key insight is alignment: every tool must be adjacent enough to SiteGPT's core offering that the user it attracts is a plausible paying customer. Bhanu then reveals the AI-era advantage: with Cursor, he can now build a new tool in under five minutes by pointing the AI at an existing tool template and specifying the target keyword. What was once a multi-day build is now a lunch-break task.
Bhanu and his team built approximately 50 free tools to attract search traffic, each linked back to SiteGPT.
With AI coding tools like Cursor, Bhanu can now create a new free marketing tool in less than 5 minutes by referencing existing tools.
Directory listings are a powerful but underrated growth channel — but only if your product is genuinely interesting enough to earn the click. AI products have a natural advantage here because they're easy to package in a compelling, clickable way.
The fastest path to Twitter growth isn't volume — it's forming sharp opinions about how the platform works and sharing them immediately. People cluster around those who understand the rules and say so out loud.
Sam had no coding knowledge, so he used ChatGPT voice mode to generate his entire codebase and copy-pasted it into Notepad. A friend later introduced him to Cursor, and he never looked back.
Copy days of Discord chat history, paste it into ChatGPT, and ask it to list recurring pain points. The ones that come up most often are your best product bets.
Sam's top advice: when prompting Cursor, tell it to architect code for 100,000 users from day one. The AI changes its approach, building scalable frameworks instead of brittle one-user code.
Ahrefs, SiteGPT, Cal.com, PostHog, Datafast, Sibyl AI, Bento, Feather, Featurepace, Mintlify, Cloud Code, ChartMogul — Bhanu runs his entire business solo with these 12 tools.
PropGPT runs on React Native with TypeScript and Python for ML, Neon for the database, RevenueCat and Superwall for monetization. LLM costs are $20/month, data APIs $100/month, and after $10K in monthly marketing spend, margins sit at roughly 50%.
Game apps keep users engaged long enough for ads to pay off. Tool apps don't — so if you're building a utility, ads are almost always the wrong call and subscriptions are your only real lever.
Inside SEO Bot, a single button labelled 'Boost My Domain Rating' routes users directly to Listing Bot. That one interaction converts a user of one tool into a user of two — without any marketing cost.
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