Podbit · Starter Story
Marketing feels painful for most builders. Engineering as marketing flips the script: instead of writing cold emails or blog posts, you build things — and those things rank on Google forever.
Where this was said
At 14:20 · chapter starts 13:50
This chapter captures Bhanu's most actionable contribution to the episode. Asked to give a step-by-step playbook for founders starting from scratch in 2026, Bhanu outlines seven steps. Step 1: open Ahrefs Keywords Explorer and search with a blank query to surface every possible keyword. Step 2: apply include filters using terms relevant to your product category (e.g. 'AI' + 'generator'). Step 3: filter by keyword difficulty below 10 — the threshold below which any decent website can realistically rank. Step 4: add a minimum monthly search volume of 1,000 to ensure the traffic is worthwhile. Step 5: export the surviving keywords into a Notion page with volume and difficulty columns. Step 6: design a CTA for each keyword that naturally bridges the free tool to the main product. Step 7: score every opportunity by volume, difficulty, build effort, and product relevance, then prioritise accordingly. The playbook is immediately executable by any founder with an Ahrefs account [1] — Bhanu "Start with a blank Ahrefs search, layer in keyword filters (include term, KD < 10, volume > 1,000), list candidates in Notion, design a CTA…" 15:27 .
A founder growing hundreds of thousands of users across multiple AI products uses four channels in order: SEO first, then social media across X, LinkedIn, Substack, and Facebook, then directory listings, then cross-promotion across his own portfolio. The playbook is simple but the sequencing matters.
When you build multiple products, every new user becomes a potential customer for everything else you've built. This founder's cross-promotion strategy means users who try one product reliably discover — and adopt — his others.
Before any marketing channel, the quality of the product is the foundation. Good marketing amplifies a good product — it cannot rescue a bad one.
Rather than picking one social platform, this founder runs social media marketing simultaneously across X, LinkedIn, Substack, and Facebook. Presence everywhere maximises reach across different audiences.
Most founders sharing their journey on X never go viral because they post into a vacuum. The fix is simple: attach your content to conversations that already have momentum, because human attention is finite and 100x easier to redirect than to create.
A single tweet hit nearly 500K impressions not by luck, but by design: a clean visual demo, authentic human reaction, and — most critically — a hook tied to the AI coding debate dominating the feed at the time. Trend-riding is a repeatable skill, not a fluke.
Human attention span is limited, and most content creators waste energy trying to manufacture it from scratch. The smarter move is to find where attention is already pooling and bring your ideas there — the math is 100x in your favour.
Audience-building isn't a shortcut — it's a 3-year content grind before the product even exists. The speaker reveals that his monetisation success was entirely downstream of years spent tweeting daily and creating content, not talent or luck.
Building a monetisable audience on Twitter costs just 5 minutes a day — but it has to happen every day for years. The time barrier is low; the consistency barrier is where most people fail.
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