The Diary Of A CEO with Steven Bartlett

Podbit · The Diary Of A CEO with Steven Bartlett

The Quitting Expert: Michael Jordan Is WRONG About Quitting, Do This Before AI Comes! | Seth Godin

Explore episode Aug 10, 2026

Where this was said

Why Naming Your Resistance Changes Everything

At 23:47 · chapter starts 23:44

The shift from 'but' to 'and' sounds small but transforms the internal architecture of a goal. 'I want a creative life, but I never want to be rejected' is a contradiction that freezes. 'I want a creative life, and I'm eager to be rejected and not have people get the joke for a while' is a commitment that moves. Bartlett tests this with his brother: three kids under seven, dreams of launching an AI startup. Godin's response is calm and precise. Starting an OpenAI competitor is off the table — that is impossible given the time commitment he has made to three small humans. But building a focused AI consultancy for a specific audience, working within a 40-hour week, is not only possible but could generate more profit than OpenAI made last year. The principle: you cannot maximise two things that use the same space.

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