The Diary Of A CEO with Steven Bartlett

Podbit · The Diary Of A CEO with Steven Bartlett

The Quitting Expert: Sunk Costs Are Keeping You TRAPPED, Quit Before AI Comes! | Seth Godin

Explore episode Aug 10, 2026

Where this was said

What Michael Jordan Understood About Quitting

At 1:13:31 · chapter starts 1:13:11

The Michael Jordan 'never quit' quote on Bartlett's gym wall is the episode's most direct confrontation. Godin's counter is elegant: Jordan doesn't play professional baseball anymore. He doesn't play professional golf. He doesn't even play professional basketball anymore. The man whose quote says never quit quit everything he ever started, because he had the wisdom to know when something was no longer producing results. Jordan's fuel — grievance and never-quit — worked for Jordan in basketball, Godin acknowledges. But for most people, that same fuel becomes shame, a knot, and another reason to stay stuck. Bartlett pushes the cultural contradiction: we celebrate starting new things (new jobs, new relationships, new businesses) while stigmatising the quitting that necessarily preceded every start. The logical conclusion — we should celebrate quitting the right things as loudly as we celebrate beginning — is one neither culture nor motivational posters has caught up to.

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