ESPN was buried inside ABC when Disney acquired Capital Cities in 1996 for $19 billion. Nobody thought it was the main attraction. The affiliate fee model — charging cable operators per subscriber — was still under a dollar at the time. It would grow to $9.42 per subscriber per month. Between 2008 and 2011, ESPN alone generated 60% of Disney's entire operating income. It paid for Pixar, Marvel, and Lucasfilm.