Podbit · The Prof G Pod with Scott Galloway
LinkedIn storyteller job postings doubled in one year to over 50,000. Corporate earnings call mentions of storytelling tripled since 2015. OpenAI and Anthropic are paying communications roles up to $400,000. Netflix posted a director of communications role paying up to $775,000. The average is $106,000.
Where this was said
At 7:20 · chapter starts 5:42
In one of the episode's more disarming moments, Galloway admits to occasionally writing after a drink or two and finding that the resulting work was more emotional, more gripping, and frankly better [1] — Scott Galloway "Galloway confesses to occasionally writing after a drink or two — and finding the work grips better because it removes filters and lets emo…" 05:40 . He stopped, he says, to avoid becoming reliant on alcohol for the written word — but the insight remains. That loosened, unfiltered state produced work that was genuinely his own rather than a performance of what writing is supposed to sound like. This is precisely the failure mode of AI, he argues: it is trained to look at patterns and predict the next most likely word, making it a structural regression to the mean. AI content is the average of everything ever written — competent, predictable, and incapable of surprise. People don't want to read the average. The outlier, the thing they haven't seen before, the piece that grabs the heart — that's what has value, and that's what only a human perspective with genuine taste can produce.
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Human attention span is limited, and most content creators waste energy trying to manufacture it from scratch. The smarter move is to find where attention is already pooling and bring your ideas there — the math is 100x in your favour.
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Building a monetisable audience on Twitter costs just 5 minutes a day — but it has to happen every day for years. The time barrier is low; the consistency barrier is where most people fail.
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