Podbit · God Mode Podcast
Google owns part of Anthropic and part of SpaceX. SpaceX provides compute to both. Anthropic pays SpaceX. The top AI players are funding each other in a self-reinforcing loop — raising the question of whether they even need outside capital anymore.
Where this was said
At 12:17 · chapter starts 12:00
Ben names what no one else has said plainly: it's an AI circle jerk. Google has equity in Anthropic. Google has a deal with SpaceX. SpaceX provides compute to Anthropic. Anthropic pays SpaceX. The capital flows in a closed loop among players who generate so much revenue they barely need outside investors. [1] — Ben "There's this whole AI circle jerk that's happening, right? You have Google owning part of Anthropic, Google owning part of SpaceX. SpaceX g…" 12:17 Reuben sharpens the point: at this scale, he believes markets are 'broken' and 'purely based on emotion' — making it pointless to compare SpaceX's multiples to historical benchmarks. He notes that JP Morgan's Jamie Dimon was personally pitching the SpaceX IPO to specific investors, illustrating how deep the inner circle goes.
SiteGPT attracted over 1 million visitors and $500K in total revenue without spending a cent on paid marketing. The secret: engineering as marketing — building free tools that rank on Google.
Bhanu quit his first job after just 8 months, moved back to his parents' house to cut costs, and started building. One product sold for $250K; the next hit $10K MRR in its first month.
90% of SiteGPT's Google search traffic comes not from the main product but from ~50 free tools Bhanu built. Each tool targets a low-competition keyword and funnels users back to the paid product.
50,000 monthly visitors become 200 leads, 60 trials, and roughly 15–24 new customers per month at ~$100 average revenue each. Add a $1,700–$1,800 LTV and you have a very healthy SaaS.
Start with a blank Ahrefs search, layer in keyword filters (include term, KD < 10, volume > 1,000), list candidates in Notion, design a CTA linking to your main product, then score by volume, difficulty, build effort, and product relevance. That's the whole playbook.
Marketing feels painful for most builders. Engineering as marketing flips the script: instead of writing cold emails or blog posts, you build things — and those things rank on Google forever.
Don't spend months perfecting before launch. Ship the core feature, get real users, and let their feedback dictate the product roadmap. Premature polish is a trap.
SiteGPT launched and hit $10,000 MRR within its first month. That momentum was so overwhelming that Bhanu sold his existing SaaS, Feather, for $250,000 to free up all his time.
PropGPT launched with 20 downloads a day and strong influencer marketing but hit a ceiling at $1,000–$2,000 MRR. High download numbers masked a critical flaw: almost nobody stuck around after the free trial ended.
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