Podbit · The School of Greatness
Eighty percent of Howes's wealth traces back to one strategy: intentionally entering rooms full of people far more successful than him. When what feels 'normal' shifts, your financial ceiling rises automatically. You don't need to impress anyone — just be curious, ask questions, and let their way of thinking rewire yours.
Where this was said
At 44:25 · chapter starts 42:25
Howes personally endorses T-Mobile 5G Home Internet, noting that working from home on the podcast — video calls, uploading episodes, researching guests — demands reliable connectivity. The product is available for same-day delivery through DoorDash with a 15-minute setup, and T-Mobile claims fastest 5G home internet status per Ookla Speedtest Intelligence data from the second half of 2025; listeners are directed to t-mobile.com/home. Indeed Sponsored Jobs follows, pitched as the solution when urgent hires require immediate visibility. Listeners receive a $75 sponsored job credit at indeed.com/joshfarley, with standard terms and conditions applying.
SiteGPT attracted over 1 million visitors and $500K in total revenue without spending a cent on paid marketing. The secret: engineering as marketing — building free tools that rank on Google.
Bhanu quit his first job after just 8 months, moved back to his parents' house to cut costs, and started building. One product sold for $250K; the next hit $10K MRR in its first month.
90% of SiteGPT's Google search traffic comes not from the main product but from ~50 free tools Bhanu built. Each tool targets a low-competition keyword and funnels users back to the paid product.
50,000 monthly visitors become 200 leads, 60 trials, and roughly 15–24 new customers per month at ~$100 average revenue each. Add a $1,700–$1,800 LTV and you have a very healthy SaaS.
Start with a blank Ahrefs search, layer in keyword filters (include term, KD < 10, volume > 1,000), list candidates in Notion, design a CTA linking to your main product, then score by volume, difficulty, build effort, and product relevance. That's the whole playbook.
Marketing feels painful for most builders. Engineering as marketing flips the script: instead of writing cold emails or blog posts, you build things — and those things rank on Google forever.
Don't spend months perfecting before launch. Ship the core feature, get real users, and let their feedback dictate the product roadmap. Premature polish is a trap.
SiteGPT launched and hit $10,000 MRR within its first month. That momentum was so overwhelming that Bhanu sold his existing SaaS, Feather, for $250,000 to free up all his time.
PropGPT launched with 20 downloads a day and strong influencer marketing but hit a ceiling at $1,000–$2,000 MRR. High download numbers masked a critical flaw: almost nobody stuck around after the free trial ended.
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