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The World Cup Story, Part 2: Too Big To Fail

Explore episode Jun 14, 2026
Society & Culture
The USification of the World Cup

The World Cup Story, Part 2: Too Big To Fail · Jun 14, 2026 Society & Culture

The 2026 World Cup final will feature a halftime show for the first time ever. Drinks breaks for ad spots are coming too. Global soccer fans are bracing for what critics will inevitably call 'too American' — but every sports league in the world is chasing the NFL model, and FIFA is no exception.

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Has FIFA Miscalculated the US Market?

At 31:00 · chapter starts 29:20

Jonathan Clegg and Joshua Robinson probe the core strategic question: did FIFA confuse American sports spending power with American soccer passion? The US was chosen partly because Russia and Qatar were expected to draw fewer attending fans than traditional European host nations. But Clegg and Robinson suggest FIFA miscalculated — American fans are enthusiastic but not yet willing to spend their life savings on tickets to see the US men's team play Paraguay. The US remains the last great unconquered soccer market, the holy grail for every sport seeking global commercial scale; but cracking it requires more than just turning up and charging Super Bowl prices.

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