Freakonomics Radio

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The World Is (Still) Drowning in Sludge

Explore episode Jun 24, 2026
Health & Fitness
The Provider Network That Nobody Can Navigate

The World Is (Still) Drowning in Sludge · Jun 24, 2026 Health & Fitness

Health insurer websites are stuck in 2004 while Amazon's shopping experience is frictionless. Ben Handel argues insurers aren't actively sabotaging their provider databases, but they are conspicuously not applying the obvious tools that every other industry uses to make search easy.

Where this was said

Ben Handel Enters: Healthcare Economics 101

At 14:55 · chapter starts 14:35

Thaler redirects Dubner to 'talk to Ben,' meaning Ben Handel, an economics professor at UC Berkeley who works at the intersection of healthcare economics, behavioral economics, and industrial organization. Handel opens with a deceptively simple example: try to find a covered doctor on your insurer's website. The database is outdated, disorganized, shows no waiting list information, and could require you to call 25 doctors before finding one with availability. Dubner asks the obvious question — is this negligence or strategy? Handel argues the distinction is harder to draw than it seems. Large insurers like UnitedHealthcare have immense resources. Amazon uses those same resources to make shopping seamless. The healthcare insurer, by contrast, has a website that looks like 2004. Handel's verdict: they are not actively making it worse, but they are visibly not applying the tools that would make it better — and that passivity is itself a form of sludge.

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