Podbit · The Diary Of A CEO with Steven Bartlett
At 23, before he was earning real money from fighting, Poirier was already investing. He built businesses in Louisiana, told his wife he would retire by 35, and structured his life knowing that fighting could end in a car accident. At 37, he says he doesn't need to work another day in his life — something most UFC fighters cannot say.
Where this was said
At 1:05:44 · chapter starts 1:00:37
Bartlett delivers a sponsor segment for Ketone IQ, a company he co-owns, explaining that he uses ketones for cognitive performance during high-demand filming days. He then promotes the Diary of a CEO Conversation Cards, a new edition featuring a gold card with his exclusive question. After the ads, Bartlett asks Poirier point-blank whether, at 37, he is financially set — and Poirier says yes, he never has to work again. He credits starting to invest at 23, building businesses in Louisiana, and always knowing fighting could end any day. However, he also reveals he's been gambling, and his wife flagged it; he tells her he can't quit everything at once.
PropGPT launched with 20 downloads a day and strong influencer marketing but hit a ceiling at $1,000–$2,000 MRR. High download numbers masked a critical flaw: almost nobody stuck around after the free trial ended.
Eyal and Yali made a bold bet: stop all marketing, go back into the cave, and rebuild PropGPT from scratch. Four months of pure engineering and design work with zero revenue growth — and it paid off massively.
After rebuilding, PropGPT relaunched at $1,700 MRR. Within 2.5 months, it peaked at $40K MRR and 2,000 downloads in a single day. The product hadn't changed its audience — it had changed how well it served them.
Users didn't want a sports betting analytics tool — they wanted to be told the answer. Eyal realized their app was making users do the work when they just wanted the result, and that single insight drove the entire rebuild.
Step 1: know exactly who you're building for. Step 2: worship your data. Step 3: obsess over in-app analytics to find drop-off points. Step 4: scale with influencer marketing only after the product converts. In that order.
A 45% download-to-trial rate sounds great — until you see 13% trial-to-paid. That gap isn't a marketing problem. It's a product problem. Eyal breaks down how to read these signals before they kill your business.
Their 70th influencer video hit 600,000 views and single-handedly pushed PropGPT's ARR from $8,000 to $38,000 in three days. Influencer marketing has a lottery-like upside — but only if the product can hold the users it acquires.
Most founders struggle with distribution. Eyal and Yali had it nailed from day one — and still failed. Their story proves the rarer, less-discussed truth: a great go-to-market strategy is worthless if the product can't retain users.
Get a co-founder who has your back. Be scientifically honest about whether your idea has real demand. Once you convince yourself, it becomes an order of magnitude easier to convince investors and team members to join you.
We use essential and analytics cookies to run Vuci. To understand how the site is used: Privacy Policy.
Install Vuci on your phone
Add it to your home screen for a faster, app-like experience.
Install Vuci on your phone
Tap the Share button, then “Add to Home Screen”.
A new version is available
Reload to get the latest Vuci.