Podbit · We Need To Talk with Paul C. Brunson
Missé was approached by agents while working a weekend job in a Copenhagen clothing store. Within months she was shooting in Milan, South Africa, and New York. The mole that some told her to remove became her signature.
Where this was said
At 15:55 · chapter starts 14:47
The first nudge came from a television show approaching Missé on the street for Sweden's Next Top Model — she made it close to the final cut but didn't get through. What mattered more was the door the experience cracked open. Working weekends at a clothing store in Copenhagen — accessible via the famous Öresund Bridge that her own father helped build — she caught the eye of Jackie, owner of Unique Models, one of Copenhagen's biggest agencies. Jackie walked into the store, looked at her, and essentially said: this isn't where you belong. Missé was nearly 19, older than the industry's typical starting age of around 14, and had no experience beyond family comparisons to Julia Roberts. Yet bookings came quickly — swimwear in Milan, shoots in South Africa, campaigns in New York and Germany. Her mole, the feature some told her to 'laser off', became her signature and sparked endless comparisons to Cindy Crawford that Missé found both flattering and, over time, a little reductive.
Missé began modelling professionally at nearly 19, considered older than the industry norm of starting around 14.
SiteGPT attracted over 1 million visitors and $500K in total revenue without spending a cent on paid marketing. The secret: engineering as marketing — building free tools that rank on Google.
Bhanu quit his first job after just 8 months, moved back to his parents' house to cut costs, and started building. One product sold for $250K; the next hit $10K MRR in its first month.
90% of SiteGPT's Google search traffic comes not from the main product but from ~50 free tools Bhanu built. Each tool targets a low-competition keyword and funnels users back to the paid product.
50,000 monthly visitors become 200 leads, 60 trials, and roughly 15–24 new customers per month at ~$100 average revenue each. Add a $1,700–$1,800 LTV and you have a very healthy SaaS.
Start with a blank Ahrefs search, layer in keyword filters (include term, KD < 10, volume > 1,000), list candidates in Notion, design a CTA linking to your main product, then score by volume, difficulty, build effort, and product relevance. That's the whole playbook.
Marketing feels painful for most builders. Engineering as marketing flips the script: instead of writing cold emails or blog posts, you build things — and those things rank on Google forever.
Don't spend months perfecting before launch. Ship the core feature, get real users, and let their feedback dictate the product roadmap. Premature polish is a trap.
SiteGPT launched and hit $10,000 MRR within its first month. That momentum was so overwhelming that Bhanu sold his existing SaaS, Feather, for $250,000 to free up all his time.
PropGPT launched with 20 downloads a day and strong influencer marketing but hit a ceiling at $1,000–$2,000 MRR. High download numbers masked a critical flaw: almost nobody stuck around after the free trial ended.
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