Podbit · Build with Leila Hormozi
When you are merely good, you chase money. When you become excellent, money chases you. Obsession with your craft — not obsession with a paycheck — is what actually builds wealth.
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Leila wastes no time establishing the episode's spine: excellence is the engine of wealth, not the other way around [1] — Leila Hormozi "When you are merely good, you chase money. When you become excellent, money chases you. Obsession with your craft — not obsession with a pa…" . She rewinds to her days as a struggling personal trainer, watching colleagues field an endless stream of clients while she scrambled for work. A mentor's advice — 'focus on being the best and forget the rest' — reoriented her thinking entirely. Rather than hunting for clients, she asked herself how to build public, undeniable evidence of her skill [2] — Leila Hormozi "Leila competed in a fitness competition not for vanity, but as a deliberate strategy to build undeniable proof she was the best trainer ava…" 00:38 . Her answer was a fitness competition: a calculated move to demonstrate she didn't just help others lose weight, she had done it herself on the biggest stage she could find. The result was a client flood she couldn't even absorb. The lesson she draws is universal: money is attracted to value, excellence creates value, and the only sustainable path to wealth is to first find a game you're obsessed enough to win at.
When you're merely good you chase money, but when you become excellent, money chases you.
Leila competed in a fitness competition to build public evidence of her excellence, which caused clients to flood in.
Leila competed in a fitness competition not for vanity, but as a deliberate strategy to build undeniable proof she was the best trainer available. The result: more clients than she could take on.
SiteGPT attracted over 1 million visitors and $500K in total revenue without spending a cent on paid marketing. The secret: engineering as marketing — building free tools that rank on Google.
Bhanu quit his first job after just 8 months, moved back to his parents' house to cut costs, and started building. One product sold for $250K; the next hit $10K MRR in its first month.
90% of SiteGPT's Google search traffic comes not from the main product but from ~50 free tools Bhanu built. Each tool targets a low-competition keyword and funnels users back to the paid product.
50,000 monthly visitors become 200 leads, 60 trials, and roughly 15–24 new customers per month at ~$100 average revenue each. Add a $1,700–$1,800 LTV and you have a very healthy SaaS.
Start with a blank Ahrefs search, layer in keyword filters (include term, KD < 10, volume > 1,000), list candidates in Notion, design a CTA linking to your main product, then score by volume, difficulty, build effort, and product relevance. That's the whole playbook.
Marketing feels painful for most builders. Engineering as marketing flips the script: instead of writing cold emails or blog posts, you build things — and those things rank on Google forever.
Don't spend months perfecting before launch. Ship the core feature, get real users, and let their feedback dictate the product roadmap. Premature polish is a trap.
SiteGPT launched and hit $10,000 MRR within its first month. That momentum was so overwhelming that Bhanu sold his existing SaaS, Feather, for $250,000 to free up all his time.
PropGPT launched with 20 downloads a day and strong influencer marketing but hit a ceiling at $1,000–$2,000 MRR. High download numbers masked a critical flaw: almost nobody stuck around after the free trial ended.
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