The Diary Of A CEO with Steven Bartlett

Podbit · The Diary Of A CEO with Steven Bartlett

The Man Who Made $100M Before 32: The Secret Was To Stop Letting Them Control Me | Alex Hormozi

Explore episode Jul 20, 2026
Business
The Grandpa Medicine Story: Engineering Behavior Instead of Persuading

The Man Who Made $100M Before 32: The Secret Was To Stop Le… · Jul 20, 2026 Business

Grandpa won't take his medicine. You can argue with him — or you can crush the pill into cold lemonade, put salty peanuts on the table, and offer a game of backgammon. Success isn't persuasion. It's making the desired option the most attractive option available. This is how business, hiring, and sales actually work.

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