Where this was said
Honesty as Strategy: 'You Win Some and You Lose Some'
At 27:20 · chapter starts 25:40
This is where MrQ's philosophy becomes most concrete — and most commercially provocative. Iulian explains that MrQ never promises life-changing wins, unlike most of its competition. [1] — Iulian Dafinoiu "We don't promise life-changing wins. We just started our new national TV ad and we're doubling down on our motto, which is you win some and…" 26:10 From 1 March 2023, the company went even further, launching a national TV advertising campaign that doubles down on a message the rest of the industry dares not say: you will lose. Not 'you might lose', but 'you will definitely lose'. The campaign's motto — 'you win some and you lose some' — is deliberately honest, and Iulian notes that a lot of people find it refreshing in a market saturated with jackpot promises. Shane draws a parallel with the house-always-wins reality of Las Vegas, and Iulian confirms: that's exactly the point. The bet is that transparency builds player loyalty in a way that overselling never can.
From 1 March 2023, MrQ went on national television with a message no other casino dares to say: you will lose. The 'you win some and you lose some' campaign is a deliberate rejection of the industry norm of promising jackpots and life-changing wins.
From 1 March 2023, MrQ launched a national TV ad campaign doubling down on its honest motto that gambling involves both wins and losses.
A 98% RTP doesn't mean you'll win 98% of the time. It means that across millions of spins, 98% of all money wagered is returned to players in aggregate. MrQ always selects the highest available RTP tier from providers and is actively running a campaign to help players understand the real meaning.
