Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)

Where this was said

Intro

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The episode opens with Rory Sutherland delivering a line that frames everything that follows: 'There are two ways of making money. You can either make desirable things or you can make things desirable.' Sam confirms Rory is familiar with the podcast, and Rory offers a telling observation about why his social media presence grew accidentally — he talks about how we think rather than what he does, which turned out to be far more shareable. Sam then pivots to the Starter Story sponsor, pitching the free 39-page '$1 Million Attention Guide' with 15 tactics for getting eyeballs on a product — a fitting interruption given the episode's theme that attention is the real product.