Where this was said
Introduction: Welcome to the Age of the Dupe
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Sean Rameswaram opens with a rapid-fire list of what's coming — guitars, Lululemon, lip gloss, Uggs, Santorini — teasing that all of it connects to one idea: the dupe. He reflects on how the cultural shame around buying knock-offs has evaporated; where 'fake' once carried embarrassment, 'dupe' carries a kind of pride. And now some brands are fighting back — including Fender, whose legal campaign, we're told, could be 'absolutely catastrophic for the guitar industry as a whole.'
