Where this was said
iPhone Pricing: Will the iPhone 18 Get More Expensive?
At 19:14 · chapter starts 18:20
The conversation pivots to the iPhone, the one major product Apple hasn't raised prices on yet. Marques argues Apple strategically can't afford to raise iPhone prices dramatically — the volume is too high and the competitive stakes too great. He predicts the iPhone 18 base model won't see a dramatic jump, possibly landing at $849 instead of $799. David notes that Apple already moved the base storage to 256GB with the iPhone 17, which leaves fewer tricks for future value-adds. The folding iPhone, however, is a different story — estimates now run from $2,100 to over $2,600. The discussion lands on a rueful callback: "Remember that 3 or 4 months when Apple had several of the best-priced pieces of tech in the world? That was fun."
