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Netflix, The Rest Is Football and the Visualised Podcast Gold Rush
At 26:25 · chapter starts 23:15
The Rest Is Football has struck a 'very lucrative' deal with Netflix, and Richard has a theory about why this matters far beyond football. Netflix has been desperately chasing scheduled, daily content — Pop Culture Jeopardy with Colin Jost is one example — because users only spend roughly an hour per session on the platform. A podcast dropping every morning for six weeks of a World Cup is the perfect teaching tool: it trains viewers to come back every day, the way BBC Daytime's Homes Under the Hammer or Bargain Hunt does on linear TV. Richard calls it Netflix's Homes Under the Hammer. Visualised podcasts — cheap, loyal audiences, enormous libraries — are the holy grail for streamers. None have really cracked it yet. The World Cup is Netflix's best shot.
Netflix users spend roughly one hour per session on the platform — and the streamer has been desperately trying to fix that. The Rest Is Football, dropping a new episode every morning during the World Cup, is acting as a Trojan horse to teach Netflix viewers to come back every single day.
Netflix users spend roughly one hour per session on the platform, and the streamer is seeking ways to extend that engagement through daily scheduled content.
