Where this was said
Securing the James Bond Rights
At 7:33 · chapter starts 6:20
The Sudoku was solved — the symbol was Bond — but there was one enormous problem: the Broccoli family's near-legendary protectiveness of the franchise. Everyone told the team it would never happen. Ahmed's response was characteristically all-or-nothing: if there's even a 1% chance, go 100% in. So they wrote the show around the concept without any sign-off, reached out to Barbara Broccoli, went to brunch, handed her the scripts, and talked her through it. She got it — understood that the show isn't really about Bond at all, but about the feeling that life is one long audition. Ahmed's brief account of the meeting is almost comically understated, but the subtext is clear: personal conviction and charm can unlock doors that conventional wisdom says are permanently shut. [1] — Riz Ahmed "I thought if there's just a 1% chance we can get this, we have to go 100% all in." 07:33
Everyone said getting Bond rights from the Broccoli family was impossible. Ahmed wrote the show anyway, went to brunch with Barbara Broccoli, handed her the scripts — and she got it. A 1% chance demands 100% commitment.
When told it was impossible to get James Bond rights from the Broccoli family, Ahmed decided that if there was even a 1% chance, he had to go 100% all-in — and wrote the show before receiving sign-off.
