TWiT 1086: The Great Beagle Migration - Pope Leo XIV's 1st Encyclical & Ferrari's 1st EV

Where this was said

Ferrari Luce EV: Jony Ive's $640K Non-Ferrari

At 2:06:10 · chapter starts 2:06:00

Sam Abuelsamid holds court on the Ferrari Luce, the Italian automaker's first fully electric vehicle, co-designed by Jony Ive's studio LoveFrom. His verdict is nuanced: the interior has genuine merit — an analog clock, a pivoting touchscreen, and manual airflow vents that don't require you to dig through software menus — but the exterior simply doesn't read as a Ferrari. It could pass for a Honda Zero Series concept or a Jaguar I-Pace. ^{[1] — Sam Abuelsamid "Ferrari's first EV, the Luce, costs $640,000 and carries design input from Jony Ive's firm LoveFrom. Sam Abuelsamid's verdict: the interior…" 2:41:20 Play} Sam contextualizes this within Ferrari's broader strategic logic: like Porsche with the Cayenne SUV (now its best-selling model), Ferrari needs vehicles beyond sports cars to survive. Without Porsche's Cayenne and Panamera, the 911 would not be economically viable today. The $640,000 price, the design pedigree, and Jony Ive's involvement make this a cultural moment, but not necessarily a successful one. The panel lands on what everyone has been thinking: this looks like what Apple's Project Titan car would have looked like, designed for a self-driving interior that was never going to exist. Leo adds that Ive is now designing an OpenAI device — rumored to be a pendant — due sometime next year.