Quote · My First Million
Brainstorming business ideas with a billion-dollar founder
Where this was said
Avoiding the fur coat moment
At 1:18:38 · chapter starts 1:15:00
This is the episode's most cinematic chapter. Pincus could not get a single Zynga employee to build FarmVille — game developers wanted CoasterVille and Cafe World, not a farm simulation. Farm simulations had never worked. Pincus didn't care: he had a farm fantasy (Pinkus Valley Ranch, vegetables served at Chez Panisse), four sisters, and a conviction that middle-aged women wanted a game they could ignore. [1] — Mark Pincus "No one at Zynga would build a farm simulation game. It wasn't cool. Pincus didn't care — he had a farm fantasy and four sisters. He assembl…" 1:13:33 He acquired a small, failed Flash gaming company for its four engineers, put them in an alcove outside his office, and built FarmVille in six weeks. The competing product, Farm Town, had doubled its acquisition price from $40 million to $80 million. Pincus declined, told his team to launch, and on a Sunday they turned on FarmVille. The first day: 171,000 installs with no marketing. By the end of week one: 1 million installs per day, still no marketing. [2] — Mark Pincus "FarmVille 2 did over $1B in revenue: FarmVille 2 generated over one billion dollars in revenue at a time when no one believed a casual vide…" 1:17:55 Within three to four weeks, FarmVille had passed Farm Town's 4 million DAUs. The game peaked at 30 to 32 million DAUs, with 15 to 20 percent of all Facebook users having played it. FarmVille 2 later generated over a billion dollars in revenue — at a time when no one believed a casual game could do it. Pincus tried to tell Fidelity that $3 million a day would become the new benchmark for a good game. Nobody believed him.
Pincus assembled a small team of Flash engineers in an alcove outside his office and built FarmVille from scratch in just six weeks after no one internally wanted to make a farm simulation game.
FarmVille launched with 171,000 installs on its first day and scaled to 1 million installs per day by the end of its first week, all with zero marketing spend.
At its peak, FarmVille had 30 to 32 million daily active users, with 15 to 20 percent of all Facebook users having played or actively using the game.
FarmVille 2 generated over one billion dollars in revenue at a time when no one believed a casual video game could reach that threshold.
Pincus deliberately kept Zynga's financials secret, let competitors think it ran on scammy ads, and even hired a PR firm to suppress coverage. The year before the IPO, it generated $450 million in free cash flow — with over $1 billion in cash on the balance sheet at IPO, having never spent a dollar of venture capital.
