Pickle, the AI AR glasses startup, cancelled its first batch of preorders and issued full refunds after missing its end-of-June delivery deadline.
Snapshot · Waveform: The MKBHD Podcast
Pickle, the AI AR glasses startup, cancelled its first batch of preorders and issued full refunds after missing its end-of-June delivery deadline.
Where this was said
At 9:13 · chapter starts 7:37
It's a story the crew has followed since Meta's glasses launch: people were physically drilling out the recording-indicator LED on their Meta Glasses and then recording covertly without any visible warning. The reason it worked for so long is almost poetic in its simplicity — the glasses' firmware detected that current was still flowing through the LED circuit and assumed the light was functioning normally, even when the physical LED was absent. Joanna Stern's investigative video helped surface the exploit publicly, and Meta even acknowledged it at their last glasses launch event. Now they're finally doing something about it with a mandatory software update, though the crew hopes it can also retroactively catch glasses that have already been tampered with.
Meta is pushing a mandatory software update to block the exploit where users physically drilled out the recording-indicator LED on Meta Glasses to record covertly without any warning light. The glasses couldn't detect the tampering because current was still flowing through the circuit even with no LED present.
Pickle, the startup that promised binocular full-color AR glasses with a memory-based OS for under $1,000, has cancelled its first preorder batch and refunded deposits after missing its end-of-June deadline. The crew predicted this in January when they argued the live demos were probably fake.
Sam's initial MVP was coded in approximately one week using ChatGPT voice mode and copy-pasting code, with no prior technical experience.
Sam argues Discord is 10x better than email for building relationships with younger users who rarely check their inbox.
Sam's monthly operating costs include Cursor ($200), AI image generation ($100), AI video generation ($200), hosting ($100), email marketing ($80), and AI compute ($300–$500).
Sam recommends copying days of Discord chat history into ChatGPT and prompting it to list recurring pain points as a fast, free market research technique.
Bhanu and his team built approximately 50 free tools to attract search traffic, each linked back to SiteGPT.
With AI coding tools like Cursor, Bhanu can now create a new free marketing tool in less than 5 minutes by referencing existing tools.
Bhanu filters Ahrefs keyword results to show only those with a keyword difficulty below 10, making them realistic ranking targets for any decent website.
Bhanu sets a minimum search volume of 1,000 monthly searches when selecting keywords to target with free tools.
PropGPT averaged 20 downloads per day right after launching on the App Store through influencer marketing.
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