SiteGPT reached $10K MRR in month 1
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Snapshot · Starter Story
The Marketing Playbook That Grew My App to $13K/month | Starter Story
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Sep 9, 2026
Where this was said
Bhanu's Backstory: From Employee to Indie Founder
At 9:42 · chapter starts 7:35
Before getting into the marketing tactics, Pat asks Bhanu to rewind and share his origin story. The arc is a classic indie hacker trajectory: graduated, joined a large startup, felt out of place within 8 months [1] — Bhanu "SiteGPT reached $10K MRR in month 1: SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the…" 09:42 , quit, moved back to his parents' house to eliminate living costs, and started building. His first app, Feather, grew to around $5,000–$6,000 MRR. Then in early 2023, he noticed the explosion of AI tools on his Twitter feed and decided to spend a weekend building something with the technology — not to launch a product necessarily, but simply to learn. That experiment became SiteGPT. Within two weeks of having the idea, he launched; within one month, it hit $10,000 MRR[2]. The growth was so fast that he had no bandwidth left for Feather, so he sold it for $250,000 and went all-in on SiteGPT. It's a story about momentum, opportunity recognition, and the willingness to double down on what's working.
Bhanu's Origin Story: Quit, Move Home, Build
Bhanu quit his first job after just 8 months, moved back to his parents' house to cut costs, and started building. One product sold for $250K; the next hit $10K MRR in its first month.
How SiteGPT Hit $10K MRR in Month One
SiteGPT launched and hit $10,000 MRR within its first month. That momentum was so overwhelming that Bhanu sold his existing SaaS, Feather, for $250,000 to free up all his time.
90% of Google Traffic From Free Tools
90% of SiteGPT's Google search traffic comes not from the main product but from ~50 free tools Bhanu built. Each tool targets a low-competition keyword and funnels users back to the paid product.
Similar snapshots
Good product = best marketing
The founder argues that the foundation of all effective marketing is a great product — without it, no channel works.
SEO as primary growth channel
Before other tactics, the founder defaults to SEO as the first and most-used growth channel for new products.
4 marketing channels used
The founder uses four main marketing channels: SEO, social media, directory listings, and cross-promotion.
Cross-promo: users try multiple products
Every user who tries one of the founder's products ends up trying at least one more, and many try all of them.
Social media on 4+ platforms
The founder runs social media marketing on X, LinkedIn, Substack, and Facebook simultaneously.
Directory listings as growth lever
Directory listings are described as a very effective growth channel, especially for AI products that are clickable and interesting.
Clickbait-friendly products win directories
Products that are inherently interesting or clickbaity are much easier to drive traffic from through directory listings.
Cross-promo is unique differentiator
The founder describes cross-promotion across his own product portfolio as a strategy that is quite unique to him.
Hundreds of thousands of users reached
Using these four strategies, the founder has grown multiple products to hundreds of thousands of users.
