In 2023, BMW's Senior VP of Connected Company Development explicitly said he didn't see selling the car screen for commercials as appropriate, calling it a private space.
Where this was said
At 13:58 · chapter starts 12:42
Andrew breaks the news: BMW embedded a Spider-Man branded pop-up into its infotainment OS across all cars made after 2020, running July 27–August 10 as a confirmed brand partnership. [1] — Andrew Manganelli "BMW pushed Spider-Man promotional content to every car made after 2020 as part of a confirmed paid brand partnership. The same company whos…" 12:42 The ad uses ambient cabin lighting as part of the experience, making it feel even more invasive. Marques draws an analogy to a smart TV in your house playing surprise ads — except your car is more like your home than a Samsung TV. The irony is sharp: BMW's Senior VP of Connected Company Development said in 2023 that he didn't see selling the car screen for commercials as appropriate, calling it 'a private space.' Ellis delivers the defining observation: there are only two successful business models — the Apple/Nike/Hermès premium markup, or the Fortnite model of constant seasonal upsells. [2] — Ellis Rovin "There are two business models: the Nike/Apple/Hermès premium markup model, or the Fortnite season-pass model of constant upsells. BMW is a …" 15:53 BMW forgot it's supposed to be the first kind. David labels it textbook enshittification — you already paid for the car, now they want more. The crew agrees that a hidden Easter egg version of the same content would have gone viral for the right reasons, but the forced pop-up approach burned goodwill for a paycheck.
BMW pushed Spider-Man promotional content to every car made after 2020 as part of a confirmed paid brand partnership. The same company whose Senior VP said the in-car screen is 'a private space' in 2023 just sold that space to Sony Pictures.
BMW pushed a Spider-Man branded pop-up ad to all cars running its OS made after 2020, confirmed as a paid brand partnership running July 27–August 10.
There are two business models: the Nike/Apple/Hermès premium markup model, or the Fortnite season-pass model of constant upsells. BMW is a luxury brand that just chose to be Fortnite — and that philosophical confusion is why customers are furious.
Ford's Fathom electric truck starts at $28,350 — cheaper than the F-150's $37,000 MSRP. America has waited 15 years for a sub-$30K EV that doesn't suck, and it might arrive as a pickup truck first.
Sam built Algrow from zero to $14,000 in monthly revenue within just six months of shipping his first MVP.
Algrow reached over 10,000 users in roughly six months, driven almost entirely by organic Discord community growth.
Sam acquired his first 400 users entirely through Discord communities, without paid advertising or traditional outreach.
Algrow added exactly 480 new paying customers in its most recent month, demonstrating strong ongoing growth.
Sam's Stripe dashboard showed over £10,000 in revenue in the last four weeks, equivalent to roughly $13,000–$14,000 USD.
Sam gave all early users free access so they could show the tool to friends, turning them into live demos and advocates who helped the product spread virally.
By silently screen-sharing his tool in Discord voice chats rather than posting links, Sam attracted curiosity without violating no-self-promo server rules.
Before building Algrow, Sam and two friends made over $10,000 in revenue through affiliate marketing for RizzApp by posting faceless texting story content.
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
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