Waveform: The MKBHD Podcast

Snapshot · Waveform: The MKBHD Podcast

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Explore episode Aug 7, 2026

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Ford Fathom: A Sub-$30K Electric Truck Is Coming

At 25:42 · chapter starts 21:10

Marques introduces Ford's newly announced Fathom electric truck, a midsize platform starting at $28,350, placing it squarely in competition with the Slate Truck and under the price of a base Ford F-150. The group puzzles over the category naming — 'midsize' implies a Ranger or Tacoma-sized truck, which is meaningfully larger than the compact Slate. David confirms the truck is coming in 2027, meaning the Lightning's discontinuation wasn't Ford abandoning EVs but repositioning toward cheaper, more attainable models. Andrew notes the dark humor: the first genuinely affordable American EV might be a pickup truck, the most stereotypically American vehicle possible. Marques wonders why the long-promised affordable EV sedan never arrived — no Model 2, no Cybercab — and the group concludes that for many buyers, an honest reckoning with what they actually need a truck for would reveal a smaller vehicle fits the bill perfectly.

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