Snapshot · The Diary Of A CEO with Steven Bartlett
Godin argues the fundamental AI choice every worker faces is whether AI becomes their boss (reducing them to a gig worker for tasks AI can't yet do) or their tool (amplifying uniquely human skills like trust and network-building).
Where this was said
At 1:37:00 · chapter starts 1:35:40
Godin's AI credentials are unusual for a humanist thinker: he took Doug Lenat's foundational AI PhD course at Stanford in 1983 and has been writing about the technology for decades. His two core claims are stark. First, this is the biggest change in the world since electricity — and companies that waited for electricity to go away in 1890 did not survive. [1] — Seth Godin "There are very few jobs left where Godin can't find an AI to do the work faster and cheaper. The future belongs to people whose work can't …" 1:36:20 Second, the choice facing every worker is binary: either AI becomes your boss, using you as a gig worker for the tasks it can't yet do, or you use AI as a tool to amplify what machines cannot replicate. What machines cannot replicate, Godin argues, is any job whose rules cannot be written down — the curator's taste, the connector's trust network, the doctor who spends more time with patients because AI handles the paperwork. Bartlett's fiancée's breathwork retreat business is the perfect example: what women get from it is mostly each other. AI will never replace that.
Godin frames AI as a civilisation-level shift equivalent to electricity, warning that workers who wait for it to go away will fare as badly as blacksmiths who ignored electrification.
There are very few jobs left where Godin can't find an AI to do the work faster and cheaper. The future belongs to people whose work can't be written down as rules — those who build trust, connect humans, and exercise taste. AI is electricity; the question is what movie theater you're going to build.
PropGPT averaged 20 downloads per day right after launching on the App Store through influencer marketing.
Eyal and Yali shut down all marketing and spent 4 months completely rebuilding PropGPT from scratch.
PropGPT has accumulated over 40,000 total downloads since launch.
PropGPT's large language model (AI) operating costs are just $20 per month, and the cost is continually falling.
Ad-based monetization works well for game apps where users spend extended time in-session, as seen with Grid and Wordle.
Tool-focused apps like PuffCount are poor candidates for ad monetization because users don't stay in-session long enough.
A hard paywall is a screen that blocks all app features unless the user pays or starts a free trial — it cannot be dismissed.
Mobile apps are primarily monetized through either ads (best for games) or in-app purchases/subscriptions (best for tools).
According to the episode, YouTube outperforms every other social platform for building trust and driving SaaS conversions.
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