The iconic 'Let Your Fingers Do the Walking' Yellow Pages ad campaign launched in 1962, encouraging people to find businesses by phone rather than in person.
Where this was said
At 11:51 · chapter starts 10:20
Phone books were free to receive, but they were anything but free to produce — and AT&T knew exactly how to monetize them [1] — Chuck Bryant "AT&T made $7 billion in 1986 — about $13 billion today — just from charging businesses to appear in the Yellow Pages. It was a government-s…" 10:10 . According to a 1986 article Chuck cites, AT&T made $7 billion annually just from charging businesses to appear in the Yellow Pages. You were never charged to be listed, but you had to pay to be unlisted — a practice Chuck calls extortion and one that many states eventually outlawed through legislation. Josh reveals the 1962 'Let Your Fingers Do the Walking' campaign, which encouraged people to search by phone rather than in person. When the government broke up AT&T's monopoly, regional Bell companies took over their territories — and private publishers flooded the gap, turning Yellow Pages publishing into a competitive free-for-all that would eventually result in some California households receiving up to 10 different phone books per year.
According to a 1986 article, AT&T made $7 billion just from charging businesses to be listed in the Yellow Pages, equivalent to about $13 billion today.
Phone companies listed everyone's name, address, and number by default — then charged you to be removed. Multiple states eventually passed laws against the practice, recognizing it as a form of extortion: pay us or we'll publish your private information.
In the 1990s, some California residents received up to 10 different phone books delivered to their homes every year as competition among publishers intensified after AT&T's breakup.
Joel de la Garza noted that the CISO role is a relatively recent invention, with Steve Katz widely credited as the first-ever CISO.
Superficial adoption of electricity gave factories only 6% efficiency gains; fully redesigning factories around it delivered a 3x productivity improvement that powered 20th-century US growth.
Harold Ramis recounted that during Caddyshack filming, storms kept the cast cooped up in a Florida hotel for days, during which they partied and did drugs all day and night.
In the 1820s, China accounted for 25% of global economic output, making it the world's largest economic machine — a historical precedent for its current AI superpower ambitions.
66 Americans held hostage at the US Embassy in Iran were released after 444 days, within hours of Reagan's inauguration.
In the first round of the secret arms deal, 508 TOW missiles were transferred from Israel to Iran in exchange for hostage releases.
America secretly transferred 2,000 missiles and missile parts to Iran across 8 separate shipments over just over a year.
Despite all the missile sales, only 3 of the 7 American hostages held by Lebanese terrorists were ultimately released.
The CIA supply plane that blew open the scandal was flying at only 2,500 feet in broad daylight when it was shot down on October 5, 1986.
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