The a16z Show

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Rick Rubin on AI, Creativity, and The Way of Code

Explore episode Jul 1, 2026

Where this was said

What Is The Way of Code?

At 3:40 · chapter starts 2:46

Anjney Midha opens by accidentally calling The Way of Code an album — a reveal that perfectly captures the book's multimedia strangeness. Rubin explains that it began as a straightforward book, but after a conversation with Jack Clark on his Tetragrammaton podcast, Anthropic got involved and the project became an interactive website where users can vibe-code AI-generated art using the book's own text as prompts. The visitor can ask the art to look like Cézanne, melt, go Nordic, or spin fast — an embodiment of the book's own argument. Rubin traces the unlikely origin story: he first encountered the phrase 'vibe coding' ten weeks before publishing, saw a photo of himself that looked AI-generated (but was real), found his image appearing alongside Cursor's '15 rules of vibe coding,' and eventually decided to write a joke book about something he knew nothing about. When the Tao Te Ching became the backbone, the joke turned profound.

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