Nearly a third of consumers say they are less likely to choose a brand that uses AI-generated advertisements.
Snapshot · The Prof G Pod with Scott Galloway
Nearly a third of consumers say they are less likely to choose a brand that uses AI-generated advertisements.
Where this was said
At 16:27 · chapter starts 14:56
The mid-episode ad break features three consecutive sponsor reads. Odoo positions itself as the antidote to businesses running on five different apps and twelve browser tabs, offering a unified platform free trial at odoo.com/provg. Vanta makes the case that as AI adoption grows so do security risks, pitching its Agentic Trust Platform — with over 1,400 automated tests across 400+ integrations — as delivering a 526% ROI over three years, with $1,000 off at vanta.com/profg. Upwork rounds out the break by encouraging business owners to delegate by hiring top freelance talent, noting its Business Plus tier provides access to the top 1% on the platform, with free sign-up at upwork.com.
Vanta claims to deliver a 526% ROI over 3 years and pays for itself in just 3 months.
The founder argues that the foundation of all effective marketing is a great product — without it, no channel works.
Before other tactics, the founder defaults to SEO as the first and most-used growth channel for new products.
The founder uses four main marketing channels: SEO, social media, directory listings, and cross-promotion.
Every user who tries one of the founder's products ends up trying at least one more, and many try all of them.
The founder runs social media marketing on X, LinkedIn, Substack, and Facebook simultaneously.
Directory listings are described as a very effective growth channel, especially for AI products that are clickable and interesting.
Products that are inherently interesting or clickbaity are much easier to drive traffic from through directory listings.
The founder describes cross-promotion across his own product portfolio as a strategy that is quite unique to him.
Using these four strategies, the founder has grown multiple products to hundreds of thousands of users.
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