Backgammon Galaxy, the online platform co-founded by Mark Olsson, Sandro Lilov, and Mochi, has approximately 220,000 registered users.
Snapshot · Freakonomics Radio
Backgammon Galaxy, the online platform co-founded by Mark Olsson, Sandro Lilov, and Mochi, has approximately 220,000 registered users.
Where this was said
At 31:00 · chapter starts 29:35
Mark Olsson co-founded Backgammon Galaxy in 2018 with Sandro Lilov and Mochi, initially imagining it as a money-gaming site built on their sports-betting background. That business model ran into regulatory walls, but their YouTube channel took off, becoming the biggest backgammon channel on the platform. They pivoted to social gaming, raised funding, and officially launched in 2022 — the platform now has 220,000 users, 25 employees, and ownership of the World Championship in Monte Carlo. Beyond the business narrative, Olsson makes a compelling intellectual case for backgammon as an economics simulator: unlike economic models that begin 'all else being equal,' backgammon never holds anything constant. Change one variable — split a back checker, say — and every other variable in the position shifts. This entanglement of trade-offs, Olsson argues, makes the game a genuine training ground for opportunity cost awareness, sunk-cost discipline, and probabilistic decision-making under complete-information-but-uncertain-future conditions.
In 2018, Mark Olsson, Sandro Lilov, and Mochi set out to build a unified backgammon site. They pivoted away from money gaming, grew a massive YouTube channel, launched in 2022, and now own the World Championship. Backgammon Galaxy has 220,000 users and a 25-person team.
Backgammon Galaxy, launched in full in 2022, now employs a team of 25 people split between developers and operations including customer support, YouTube, and live tournaments.
There's a crucial difference between roulette — where you have no control — and backgammon or sports betting, where hard work and analysis can generate a real edge. Mark Olsson argues that skill-based gambling hardens your character, punishes recklessness instantly, and rewards preparation.
Sam's initial MVP was coded in approximately one week using ChatGPT voice mode and copy-pasting code, with no prior technical experience.
Sam argues Discord is 10x better than email for building relationships with younger users who rarely check their inbox.
Sam's monthly operating costs include Cursor ($200), AI image generation ($100), AI video generation ($200), hosting ($100), email marketing ($80), and AI compute ($300–$500).
Sam recommends copying days of Discord chat history into ChatGPT and prompting it to list recurring pain points as a fast, free market research technique.
Bhanu and his team built approximately 50 free tools to attract search traffic, each linked back to SiteGPT.
With AI coding tools like Cursor, Bhanu can now create a new free marketing tool in less than 5 minutes by referencing existing tools.
Bhanu filters Ahrefs keyword results to show only those with a keyword difficulty below 10, making them realistic ranking targets for any decent website.
Bhanu sets a minimum search volume of 1,000 monthly searches when selecting keywords to target with free tools.
PropGPT averaged 20 downloads per day right after launching on the App Store through influencer marketing.
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