The Prof G Pod with Scott Galloway

Snapshot · The Prof G Pod with Scott Galloway

America at 250 — with Heather Cox Richardson

Explore episode Jun 18, 2026

Where this was said

How to Mobilise 80 Million Non-Voters: The Neighbour-to-Neighbour Model

At 1:06:10 · chapter starts 1:02:36

Audience member Kristen's question about 80 million eligible non-voters in the last presidential election gives Richardson her clearest historical argument of the episode. The formula for changing American politics is not converting committed MAGA voters — that is a waste of energy — but mobilising the vast pool of soft voters and non-participants. The 1890 midterms remain one of the biggest political shifts in American history, produced not by charismatic leadership but by ordinary people going into farming districts, starting newspapers, holding picnics, and informing their neighbours about what was actually happening in Washington. The Benjamin Harrison administration ignored the farmers because 'they always vote for us' — and was devastated at the polls. That template, Richardson argues, is exactly what is needed now, and it is already happening around the country. Galloway closes by praising Richardson's own role in that mobilisation, noting that on his recent live podcast tour, Richardson's name drew eruptions of applause from every audience, and urging her to hit the campaign trail herself.

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