Shopify checkout 36% better
Shopify's checkout converts 36% better on average than other leading commerce platforms, and Shop Pay boosts conversions up to 50%.
Snapshot · Modern Wisdom
33 Brutal Truths To Stop Wasting Your Potential - Alex Hormozi - #1117
Explore episode
Jun 29, 2026
Where this was said
Why Success Isn't All About Luck
At 1:09:14 · chapter starts 1:05:39
Chris Williamson reads a sponsor segment for Function Health, highlighting that most people don't know where their testosterone or other hormone levels stand. Function provides access to over 160 lab tests reviewed by clinicians, with out-of-range results flagged and actionable protocols provided. The full panel normally costs thousands, but Function offers it for $365/year ($1/day), currently discounted to $340 with code modernwisdom at functionhealth.com/modernwisdom.
Similar snapshots
First 100 customers from email list
Daily content drives traffic to a waitlist landing page; those email subscribers become your first 100 customers because they already trust you and want to solve the pain you address.
Email trust advantage
People who give you their email address already trust you and have self-identified their pain point, making them far more likely to convert than cold traffic.
Super simple funnel
The entire go-to-market funnel is described as: write content daily → push audience to waitlist → collect emails → convert to customers. No paid ads required.
14 days of content warm-up
The founder recommends pushing content for 14 days straight to warm up an audience before building any product.
$42K/month SaaS revenue
The guest founder generates $42,000 per month in SaaS revenue using the content-audience-product playbook.
Solve just one problem
The founder advises building a product that fixes only one core pain point, not multiple, to stay focused and gain early traction.
Content-audience fit before product
The founder's playbook prioritises building a content audience and validating pain points before writing a single line of product code.
Push product to core group first
After building, the founder launches exclusively to the core audience group who provided initial validation, not to the public at large.
Double down on content that works
Once initial users are secured, the strategy is to identify which content performs and scale it to attract more people like the core audience.
