$53 Fender Stratocaster copy on Temu
A guitar visually identical to a Fender Stratocaster was found on Temu for $53.49, illustrating the scale of cheap dupe competition facing Fender.
Where this was said
Why the Stratocaster Belongs to Everyone
At 6:31 · chapter starts 4:40
Charlie Harding makes the cultural case for why the Stratocaster's shape is essentially public domain in spirit. The guitar's 'two bullhorns and shapely ergonomic body' is the default mental image of an electric guitar — literally rendered as the guitar emoji. Jimi Hendrix played it upside down; Eddie Van Halen gutted it and repainted it; the list of iconic Strat players runs from David Gilmour to Steve Lacy to Jerry Garcia. More importantly, Leo Fender designed it with bolt-on modular components inspired by Ford's manufacturing philosophy — built to be repaired, modified, and personalized. That design openness is what made the Stratocaster universal, and what makes it legally so hard to protect.
The Stratocaster Was Designed to Be a Dupe Platform
Leo Fender designed the Stratocaster with bolt-on necks and modular components, inspired by Ford's manufacturing, so players could easily repair and modify it. Jimi Hendrix played it upside down, Eddie Van Halen gutted and repainted his. That design philosophy of openness is precisely what makes it so hard to legally protect.
Fender first sought trademark in 2003
Although the Stratocaster was developed in 1954, Fender did not attempt to claim a trademark over its body shape until 2003, nearly 50 years later.
The Stratocaster: Too Iconic to Own
Fender developed the Stratocaster in 1954 but waited until 2003 to seek a trademark — and was rejected in 2009. US courts ruled the shape had undergone 'genericization': it's so ubiquitous it appears as the default electric guitar in the dictionary.
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