The Prof G Pod with Scott Galloway

Snapshot · The Prof G Pod with Scott Galloway

China Decode: Hong Kong's AI Crackdown, Lululemon’s Marketing Backlash, and World Cup Fever

Explore episode Jun 23, 2026

Where this was said

Chinese Tech Is Running the World Cup Behind the Scenes

At 39:29 · chapter starts 39:20

Alice Han closes the football segment with a counterintuitive observation: while China's players are absent, Chinese technology is embedded in the very infrastructure of the World Cup. Tencent Cloud is responsible for two-thirds of the official FIFA broadcasting backend in the Asia-Pacific region. CCTV's streaming app peaked at second on China's Apple App Store. The official sports betting app ranked sixth. Xiaohongshu — China's Instagram — is co-streaming games to millions. The picture is one of Chinese tech companies quietly dominating the global sports media supply chain, even as their national team watches from home.

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