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The World Cup Story, Part 1: Soccer and Scandal

Explore episode Jun 7, 2026

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Sepp Blatter's Rise: From Swiss Watch Executive to FIFA's Power Broker

At 13:36 · chapter starts 12:40

If Pelé embodied the grace and joy of the game, Sepp Blatter was his total opposite: a Swiss watch executive with a taste for the limelight who joined FIFA in 1975 and quietly grasped something that would make him indispensable. As Joshua Robinson explains, Blatter understood that FIFA wasn't selling football — it was selling pure entertainment, and the money was in television rights, not ticket sales. Over the 1980s, he carved FIFA's broadcasting empire into the most commercially maximised version of itself, parcelling rights to as much of the world as possible. By the time he left in the 2010s, FIFA was sitting on more than $1.5 billion in cash. He also understood FIFA's political structure with surgical precision: every country — regardless of size — gets one vote, so he built his power base in Africa, Asia, and the Caribbean by channelling development money to build pitches, stands, and training facilities in nations that had never had them. More than one federation director told Clegg and Robinson: 'We don't see Mr. Blatter as a politician. Mr. Blatter is a great humanitarian.'

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