Apple TV Plus launched at $4.99/month in 2019 and is now $12.99/month — an increase of over 2.5 times its original price.
Snapshot · Waveform: The MKBHD Podcast
Apple TV Plus launched at $4.99/month in 2019 and is now $12.99/month — an increase of over 2.5 times its original price.
Where this was said
At 1:21:20 · chapter starts 1:17:40
Trivia payoff time. Adam reveals the maxed-out MacBook Pro costs $10,149 — Marques's estimate of $9,550 wins the round over Andrew's $8,500 and David's $12,000, tying Marques and David at 32 points each with Andrew at 27. [1] — Adam Malina "Maxed MacBook Pro price: A maxed-out 16-inch MacBook Pro with M5 Max, 128GB RAM, and 8TB SSD now costs $10,149 after Apple's price increase…" 1:19:34 Ellis (Rufus) then reads his trivia question: which Apple product has increased in price over 2.5x since its 2019 launch? The hosts guess AirPods and Apple One. The answer: Apple TV Plus, which launched at $4.99/month and now costs $12.99/month. David notes he almost wrote 'Apple One' — which is close, since the Apple TV Plus subscription is included. The scoreboard update prompts some friendly banter about strangers stopping hosts on the street to compliment or commiserate over their trivia performance.
A maxed-out 16-inch MacBook Pro with M5 Max, 128GB RAM, and 8TB SSD now costs $10,149 after Apple's price increases.
Ad-based monetization works well for game apps where users spend extended time in-session, as seen with Grid and Wordle.
Tool-focused apps like PuffCount are poor candidates for ad monetization because users don't stay in-session long enough.
A hard paywall is a screen that blocks all app features unless the user pays or starts a free trial — it cannot be dismissed.
Mobile apps are primarily monetized through either ads (best for games) or in-app purchases/subscriptions (best for tools).
According to the episode, YouTube outperforms every other social platform for building trust and driving SaaS conversions.
Vasco stated that the majority of his app's user base came directly from his YouTube channel.
SEO Bot features a 'Boost My Domain Rating' button that routes users directly to Listing Bot, an example of in-product cross-selling.
The founder's entire product portfolio is AI-related, making it easier to package products attractively for directories.
The founder attached their SaaS demo to the trending debate about whether AI coding is actually good enough to build a full SaaS product.
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