Apple TV Plus price since launch
Apple TV Plus launched at $4.99/month in 2019 and is now $12.99/month — an increase of over 2.5 times its original price.
Snapshot · Waveform: The MKBHD Podcast
Apple Raises Prices on Everything!
Explore episode
Jul 3, 2026
Where this was said
Trivia Answers & Final Scores
At 1:21:20 · chapter starts 1:17:40
Trivia payoff time. Adam reveals the maxed-out MacBook Pro costs $10,149 — Marques's estimate of $9,550 wins the round over Andrew's $8,500 and David's $12,000, tying Marques and David at 32 points each with Andrew at 27. [1] — Adam Malina "Maxed MacBook Pro price: A maxed-out 16-inch MacBook Pro with M5 Max, 128GB RAM, and 8TB SSD now costs $10,149 after Apple's price increase…" 1:19:34 Ellis (Rufus) then reads his trivia question: which Apple product has increased in price over 2.5x since its 2019 launch? The hosts guess AirPods and Apple One. The answer: Apple TV Plus, which launched at $4.99/month and now costs $12.99/month. David notes he almost wrote 'Apple One' — which is close, since the Apple TV Plus subscription is included. The scoreboard update prompts some friendly banter about strangers stopping hosts on the street to compliment or commiserate over their trivia performance.
Maxed MacBook Pro price
A maxed-out 16-inch MacBook Pro with M5 Max, 128GB RAM, and 8TB SSD now costs $10,149 after Apple's price increases.
Similar snapshots
MVP built in one week
Sam's initial MVP was coded in approximately one week using ChatGPT voice mode and copy-pasting code, with no prior technical experience.
Discord vs email for young users
Sam argues Discord is 10x better than email for building relationships with younger users who rarely check their inbox.
Monthly infra costs ~$780–$980
Sam's monthly operating costs include Cursor ($200), AI image generation ($100), AI video generation ($200), hosting ($100), email marketing ($80), and AI compute ($300–$500).
ChatGPT-powered pain point research
Sam recommends copying days of Discord chat history into ChatGPT and prompting it to list recurring pain points as a fast, free market research technique.
50 free tools built total
Bhanu and his team built approximately 50 free tools to attract search traffic, each linked back to SiteGPT.
New tool built in under 5 minutes
With AI coding tools like Cursor, Bhanu can now create a new free marketing tool in less than 5 minutes by referencing existing tools.
KD filter < 10 for rankable keywords
Bhanu filters Ahrefs keyword results to show only those with a keyword difficulty below 10, making them realistic ranking targets for any decent website.
Minimum 1,000 monthly search volume
Bhanu sets a minimum search volume of 1,000 monthly searches when selecting keywords to target with free tools.
20 downloads/day at launch
PropGPT averaged 20 downloads per day right after launching on the App Store through influencer marketing.
