Poke Ultra subscription cost
Poke's human-assisted AI service (PokeHumans) costs $199 per month, more than most traditional personal assistant services.
Snapshot · Waveform: The MKBHD Podcast
Apple Raises Prices on Everything!
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Jul 3, 2026
Where this was said
Poke AI: The Sarcastic Assistant That Haggles and Costs $199/Month
At 1:06:44 · chapter starts 1:04:00
Andrew opens the final segment with two AI companies that have been confusing him on Twitter. The first is Poke — an AI personal assistant that lives inside iMessage (and WhatsApp and Telegram), has access to your Google accounts, and periodically texts you throughout the day with reminders and observations in lowercase Gen-Z slang. David tried it for a day and found it unsettlingly accurate about his life. The unusual onboarding: you literally negotiate your monthly subscription with the AI, and users have bargained it down to 99 cents or even free. [1] — David Imel "Poke is an AI assistant that lives inside iMessage, has access to all your data, texts you unprompted, and uses Gen Z slang with no capital…" 1:03:32 The PokeHumans tier — $199/month — escalates tasks the AI can't handle to actual humans, which Andrew compares unfavorably to a slow call center. The 'human element' for a service designed to be a personal AI concierge struck both hosts as fundamentally contradictory — and expensive, at minimum wage rates for human labor.
Taste Labs and the AI Slop Problem: Can You Train Taste Into a Machine?
Taste Labs raised money on the premise of giving AI models 'taste' to stop AI design from looking generic. Andrew and David were unconvinced: curating better training data just makes that style the next AI slop. David added that design trends are a pendulum — the better AI design gets uniformly, the faster it starts to look dated.
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