Poke's human-assisted AI service (PokeHumans) costs $199 per month, more than most traditional personal assistant services.
Snapshot · Waveform: The MKBHD Podcast
Poke's human-assisted AI service (PokeHumans) costs $199 per month, more than most traditional personal assistant services.
Where this was said
At 1:06:44 · chapter starts 1:04:00
Andrew opens the final segment with two AI companies that have been confusing him on Twitter. The first is Poke — an AI personal assistant that lives inside iMessage (and WhatsApp and Telegram), has access to your Google accounts, and periodically texts you throughout the day with reminders and observations in lowercase Gen-Z slang. David tried it for a day and found it unsettlingly accurate about his life. The unusual onboarding: you literally negotiate your monthly subscription with the AI, and users have bargained it down to 99 cents or even free. [1] — David Imel "Poke is an AI assistant that lives inside iMessage, has access to all your data, texts you unprompted, and uses Gen Z slang with no capital…" 1:03:32 The PokeHumans tier — $199/month — escalates tasks the AI can't handle to actual humans, which Andrew compares unfavorably to a slow call center. The 'human element' for a service designed to be a personal AI concierge struck both hosts as fundamentally contradictory — and expensive, at minimum wage rates for human labor.
Taste Labs raised money on the premise of giving AI models 'taste' to stop AI design from looking generic. Andrew and David were unconvinced: curating better training data just makes that style the next AI slop. David added that design trends are a pendulum — the better AI design gets uniformly, the faster it starts to look dated.
Sam's initial MVP was coded in approximately one week using ChatGPT voice mode and copy-pasting code, with no prior technical experience.
Sam argues Discord is 10x better than email for building relationships with younger users who rarely check their inbox.
Sam's monthly operating costs include Cursor ($200), AI image generation ($100), AI video generation ($200), hosting ($100), email marketing ($80), and AI compute ($300–$500).
Sam recommends copying days of Discord chat history into ChatGPT and prompting it to list recurring pain points as a fast, free market research technique.
Bhanu and his team built approximately 50 free tools to attract search traffic, each linked back to SiteGPT.
With AI coding tools like Cursor, Bhanu can now create a new free marketing tool in less than 5 minutes by referencing existing tools.
Bhanu filters Ahrefs keyword results to show only those with a keyword difficulty below 10, making them realistic ranking targets for any decent website.
Bhanu sets a minimum search volume of 1,000 monthly searches when selecting keywords to target with free tools.
PropGPT averaged 20 downloads per day right after launching on the App Store through influencer marketing.
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