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Why Everyone Cares About This World Cup

Explore episode Jun 29, 2026

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Teams in Small-Town America: Base Camps and Local Magic

At 5:13 · chapter starts 5:02

One of Tarek Panja's favourite aspects of the expanded 48-team World Cup is where the teams end up: not in major cities, but in college towns and mid-sized cities that have never hosted anything like a global event. Spain is in Chattanooga — home to 'Lamine watching,' as locals follow the teenage superstar around a Walmart. Erling Haaland is in Greensboro. But the most heartwarming story belongs to Lawrence, Kansas, a University of Kansas college town, which prepared for Algeria's arrival by having its marching band learn the Algerian national anthem. Locals showed up in Algeria jerseys. A town that had never experienced anything remotely global suddenly found itself at the centre of the world.

Sports
Lamine Yamal Goes to Walmart

Why Everyone Cares About This World Cup · Jun 29, 2026 Sports

Spain's Lamine Yamal, one of the most famous athletes on the planet, is based in Chattanooga, Tennessee for the tournament. There he is — walking into a Walmart. The World Cup has a way of turning ordinary American towns into improbable global stages.

Sports
The Norwegian Viking Row Takes New York

Why Everyone Cares About This World Cup · Jun 29, 2026 Sports

Norwegian World Cup fans arrived in New York and New Jersey, performed their famous Viking rowing chant on a subway escalator, and then got bused by the city of Dallas to Buc-ee's — the giant American gas station that became an unlikely pilgrimage site. International fans encountering America at full volume is the essence of this World Cup.

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