A survey of theater managers around 1922–23 found only 23% said their audiences liked cartoons, making it the least popular filler option and contributing to Laugh-O-Gram's failure.
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At 22:10 · chapter starts 12:22
Returning to Kansas City in fall 1919, Walt is determined to make a living as an artist. Through his brother Roy he lands a job at an advertising shop for the holiday rush, where he meets Ub Iwerks — described by Ben as the Steve Wozniak to Walt's Steve Jobs, though Walt was notably more hands-on and technically involved than Jobs. After both are laid off, they form Iwerks-Disney Commercial Artists Inc., only to quickly dissolve it when the Kansas City Slide Company — by then the country's largest producer of advertising slides and short movie-theater commercials — offers them full-time work in animated advertising. Walt and Ub fall in love with animation, seeing it as the one field new enough that they could become the best in the world at it. On nights and weekends they create 'Laugh-O-Grams' — short comedic animations Walt sells to a local theater chain. They become local hits, and Walt founds Laugh-O-Gram Films Inc. in May 1922 — but the novelty of cartoons is fading nationally. A surveyed 1922–23 survey of theater managers finds only 23% liked cartoons, the lowest-rated filler option. [1] — David Rosenthal "Only 23% of theater managers liked cartoons as filler: A survey of theater managers around 1922–23 found only 23% said their audiences like…" 22:10 Laugh-O-Gram goes bankrupt in 1923 and Walt, at the advice of Uncle Robert, follows Roy to Los Angeles.
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