In the first year of the Taylor Swift–Travis Kelce relationship, the NFL added 4 million female fans, with 3.4 million of those attributable to the Kansas City Chiefs.
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At 3:43:12 · chapter starts 3:11:04
Three years of NFL developments compressed into an extended update segment — and almost every metric moved in the same direction: up. Regular season ratings hit their best in 36 years at an average of 18.7 million viewers per game. [3] — Ben Gilbert "Sports bettors: 46M → 76M: Americans betting on NFL games grew from 46 million to 76 million in three years, driven by the Supreme Court's …" 3:30:00 The Super Bowl set an all-time record at 127 million viewers. [3] — Ben Gilbert "Sports bettors: 46M → 76M: Americans betting on NFL games grew from 46 million to 76 million in three years, driven by the Supreme Court's …" 3:30:00 Thursday Night Football on Amazon Prime averaged 15.33 million viewers — the highest in the package's 20-year history — with 122 million unique viewers across the season, up 50 million since 2022. The NFL added 4 million female fans in the first year of the Taylor Swift-Travis Kelce relationship, flipping the Chiefs' fan base to 57% women. [2] — Ben Gilbert "Taylor Swift added 4M female fans: In the first year of the Taylor Swift–Travis Kelce relationship, the NFL added 4 million female fans, wi…" 3:43:12 Sports gambling legalization grew bettors from 46 million to 76 million, with Nielsen estimating the indirect flywheel benefit at $2.3 billion per year. The NFL's deal to give the NFL Network and fantasy app to Disney/ESPN in exchange for a 10% stake in all of ESPN is described as a masterstroke: the NFL offloads linear TV operational costs while becoming an equity partner in the entity most dependent on its content. Netflix Christmas Day games averaged 30 million viewers. The YouTube-exclusive Brazil kickoff was watched globally for free. And flag football — the fastest-growing youth sport in America at 16% growth since 2019 — is the league's most credible long-term international bet. [1] — Ben Gilbert "After a rocky start with make-goods for advertisers, Thursday Night Football on Amazon Prime averaged 15.33 million viewers in 2025 — the h…" 3:19:50
The 1962 CBS deal gave every NFL team $1 million before the season even started. Today's 10-year media rights package totals $112 billion — CBS at $1.85B/year, Fox at $2B, NBC at $1.7B, Disney at $2.55B for just Monday nights, Amazon at $1.3B for Thursdays, and YouTube TV's Sunday Ticket. The NFL didn't just grow; it colonized the entire media landscape.
After a rocky start with make-goods for advertisers, Thursday Night Football on Amazon Prime averaged 15.33 million viewers in 2025 — the highest average in the package's 20-year history. 122 million unique viewers watched across the season. The NFL's bet on streaming wasn't a compromise; it was an upgrade.
The Super Bowl hit an all-time high of 127 million viewers in 2024, after the previous year was also a record, cementing it as the premier TV event in America.
In August 2025, the NFL reached a deal to swap the NFL Network and its fantasy app to Disney/ESPN in exchange for a 10% equity stake in all of ESPN — not just the streaming service. The NFL simultaneously offloaded costly linear TV operations and acquired a stake in the entity that most needs NFL rights to justify its own existence.
Thomas's wife is already ranked in the top 2,000 CrossFit athletes in the world — roughly the top 1% — and Thomas wants her to pursue the sport professionally now that he is graduating law school.
Research shows athletes who mentally imagine practicing basketball or soccer have better performance than those who do not include imagination in their training.
Rico Verhoeven dominated approximately 10 of 12 rounds against undisputed heavyweight boxing champion Oleksandr Usyk before a controversial post-bell stoppage.
Rico's appeal confirmed the fight was stopped after the bell rang, and the ringside doctor found no concussion or disorientation — yet the result was never overturned.
Glory Kickboxing uses 5 judges rather than boxing's 3, which Joe Rogan argues reduces the chance of a corrupt or incompetent minority swinging the result.
Rico Verhoeven had only one professional boxing match before fighting undisputed heavyweight champion Oleksandr Usyk for the WBC title.
Despite having just one pro boxing match, Rico Verhoeven had been training boxing for 15 years alongside his kickboxing career.
Rico used a full 6 months to transition from kickboxing stance to a proper boxing stance under trainer Peter Fury, calling it essential rewiring.
Rico Verhoeven has had approximately 75 professional kickboxing fights, giving him a massive combat sports experience advantage over pure boxers.
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