Snapshot · The Megyn Kelly Show
Supergirl opened at $38 million at the box office against a projected $50 million opening, on a film that cost $170 million to make, and received a B- CinemaScore.
Where this was said
At 1:33:26 · chapter starts 1:26:30
Megyn Kelly introduces Supergirl's box office disaster by positioning it alongside the Snow White flop as another case of Hollywood casting an actress who then alienates potential audiences with off-screen comments. She plays clips and reads quotes from Milly Alcock's press junket: lamenting 'ownership of women's bodies,' saying she was happy to 'piss off' Christians and dads, suggesting her character is queer, and celebrating that the film isn't 'centered around a man.' The numbers are damning: $38 million opening against a $50 million target, on a $170 million production — meaning the studio would need over $350 million just to break even before marketing costs. The film received a B- CinemaScore and a rotten Rotten Tomatoes rating. Kelly reads the New York Times analyst who blamed 'resurgent misogyny' among superhero fans, which she and Burguiere reject emphatically. Burguiere's argument: this isn't about gender, it's about merit. The recent Superman movie made hundreds of millions because it was good. Wicked made money despite some woke elements because it was a solid film. You cannot coast on a cape anymore. [1] — Megyn Kelly "Supergirl opened $12 million below its already-disappointing $50 million projection, on a $170 million production. The star openly mocked '…" 1:30:40
Ten years ago an ounce of gold was approximately $1,200; today it is around $4,500, representing roughly a 3.75x increase.
Supergirl opened $12 million below its already-disappointing $50 million projection, on a $170 million production. The star openly mocked 'dads' and Christians, suggested her character is queer, and celebrated the film having no male love interest. Stu Burguiere's verdict: this isn't misogyny — it's merit.
Supergirl cost approximately $170 to $178 million to produce, meaning the studio would need over $350 million in box office receipts just to break even before marketing costs.
Hollywood spent 15 years printing money by putting capes on anything. That era is over. Making a merit-free, ideologically preachy movie with an actress who lectures her target audience is not a formula — it's malpractice. The recent Superman release got decent reviews and collected hundreds of millions of dollars. The bar is not that high.
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