Snapshot · Pivot
Italian internet roll-up Bending Spoons reported $270 million in Q1 2025 revenues with a $120 million loss, swinging to $625 million revenue and $28 million profit in the most recent quarter.
Where this was said
At 41:30 · chapter starts 40:35
Scott's prediction segment begins with a quiz for the live audience: what will be the biggest first-day tech IPO pop of the month — and it isn't SpaceX. The answer is Bending Spoons, an Italian company that Scott had not heard of until two weeks prior. The firm's model is elegant: buy beloved-but-forgotten internet brands that burned through venture capital building loyal audiences, consolidate the back-end infrastructure (a polite way to say cut costs dramatically), raise subscription prices, and lever the margin power that was always there but never monetised [1] — Scott Galloway "Bending Spoons is an Italian company that buys beloved-but-forgotten internet brands, cuts costs, raises prices, and locks in subscription …" 40:35 . The numbers tell the story: from $270 million in revenue and $120 million in losses in Q1 2025 to $625 million in revenue and $28 million in profit in the most recent quarter. Crucially, 88% of revenue is recurring [2] — Scott Galloway "Bending Spoons: 88% recurring revenue: 88% of Bending Spoons' revenue is recurring subscription income, making the Italian internet roll-up…" 42:20 . Scott compares the strategy to WPP's old playbook — buy at 7x EBITDA, cut, then list at 12x — and predicts Bending Spoons will price at 7–8x its $2.5 billion in revenues.
Bending Spoons is an Italian company that buys beloved-but-forgotten internet brands, cuts costs, raises prices, and locks in subscription revenue. With 88% recurring revenue and a swing from $120 million quarterly losses to $28 million profits, Scott Galloway calls it the biggest first-day-pop IPO of the month.
88% of Bending Spoons' revenue is recurring subscription income, making the Italian internet roll-up a SaaS-meets-Berkshire-Hathaway model.
The speaker built his audience over 3 years of consistent content creation before launching any product.
Tweeting consistently took the speaker only 5 minutes a day, making audience-building accessible to anyone.
Having an existing audience was cited as the primary reason the speaker was able to make significant money from a product launch.
The speaker recommended creating YouTube videos and tweeting as the two core content formats for building an audience.
Sam built Algrow from zero to $14,000 in monthly revenue within just six months of shipping his first MVP.
Algrow reached over 10,000 users in roughly six months, driven almost entirely by organic Discord community growth.
Sam acquired his first 400 users entirely through Discord communities, without paid advertising or traditional outreach.
Algrow added exactly 480 new paying customers in its most recent month, demonstrating strong ongoing growth.
Sam's Stripe dashboard showed over £10,000 in revenue in the last four weeks, equivalent to roughly $13,000–$14,000 USD.
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