Malta organic reach: 30% of population
Luca's locally-targeted Reels were reaching approximately 30% of Malta's population organically, potentially warming audiences before paid retargeting.
Snapshot · God Mode Podcast
Does AI UGC Actually Work? | Fei-Fei Li's World Models | Opus 4.8 Can Do 80% of Desk Work | Is the AI Bubble About to Pop? | EP16
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Jun 4, 2026
Where this was said
Media Buying Playbook: UGC vs Paid Ads & CPM Math
At 17:20 · chapter starts 10:40
The Retargeting Flywheel: TikTok Virality to Meta Precision
Go viral on TikTok or X, pixel every visitor, then retarget that warm audience through Meta's precision targeting. Luca's version: dance on TikTok until 30% of Malta knows your face, then run ads to people who already recognise you. CPM drops accordingly.
Facebook Pixel Seasoning: The Foundation Layer Every Builder Misses
Before you run a single paid ad, you need at least 1,000 users cookied on your Meta pixel. Luca was shocked to meet AI builders who had never heard of pixel seasoning — the foundational move that unlocks retargeting and lookalike audiences.
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