In the 6 months before Enron manipulated California's grid, the state had 1 blackout; in the 6 months after, it had several dozen — all artificially created.
In the 6 months before Enron manipulated California's grid, the state had 1 blackout; in the 6 months after, it had several dozen — all artificially created.
Where this was said
At 17:37 · chapter starts 16:45
The hosts shift to Enron's aggressive lobbying strategy following the repeal of the Public Utilities Holding Company Act in 1990, which suddenly allowed anyone to buy and operate electric utilities. Enron moved immediately. Chuck details how the company deployed lobbyists in at least 37 states and successfully overturned a 1988 law requiring the military to buy electricity from local utilities — netting Enron a $25 million contract to supply electricity to Fort Hamilton in Brooklyn. Though $25 million is peanuts relative to what came later, Josh and Chuck frame it as the blueprint: lobby for deregulation, then be first in line to profit from it.
Enron traders figured out they could move electricity out of California, create artificial scarcity, then sell it back at massively inflated prices. They called power plants directly and ordered them offline. In one case caught on tape, they cheered a wildfire for knocking out a pipeline. The scheme cost California $40–$45 billion.
A single post tapping into the AI coding debate drove close to 500,000 impressions, making it the founder's best-performing piece of content.
The founder argues it is 100 times easier to bring your ideas to where attention is already focused than to create attention from scratch.
Most founders building in public never go viral because they never join the bigger conversation already happening in their space.
The speaker built his audience over 3 years of consistent content creation before launching any product.
Tweeting consistently took the speaker only 5 minutes a day, making audience-building accessible to anyone.
Having an existing audience was cited as the primary reason the speaker was able to make significant money from a product launch.
The speaker recommended creating YouTube videos and tweeting as the two core content formats for building an audience.
After SpaceX's third rocket failure, Elon Musk estimated survival odds at only 5–10%, yet stated no failure probability would have caused him to walk away — a textbook example of religious-stage commitment.
Sam built Algrow from zero to $14,000 in monthly revenue within just six months of shipping his first MVP.
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