Typical TV show preps 12 weeks; Sheridan preps in 4
While a typical television production preps for 12 weeks before filming, Taylor Sheridan's streamlined team does it in just 4 weeks.
Where this was said
How Sheridan Runs Six Shows Without Duds
At 35:07 · chapter starts 31:10
Rogan puts the obvious question directly: how the hell does Sheridan run Yellowstone, Landman, 1883, Lioness, and multiple other projects simultaneously without a single dud? The answer turns out to be systematic brutality against waste. Sheridan has worked with the same core crew since Wind River — when they were freezing on a Utah mountain with no producers in sight and no budget — and every person in that crew has been promoted from within the organization. PAs became first ADs. Camera operators became directors. Everyone knows exactly how things work, so nobody needs a meeting to figure it out. The contrast with standard Hollywood practice is stark: tone meetings, prop show-and-tells, 12 weeks of pre-production — all of it exists, Sheridan argues, not to make better shows but to give middle management a reason to exist. He doesn't ask permission to choose a lighter for a scene. He just shoots. The result is that every show since Wind River has been good, which Rogan notes is a genuinely extraordinary record given the volume.
Ibogaine: The Drug That Could End the Addiction Crisis
Ibogaine is a psychedelic from Africa with no recreational appeal — it's 24 hours of reliving your worst moments — but it rewires addiction at the neurological level. Rick Perry went from measurable brain atrophy to none at all within six months. Joe Rogan went to the White House to pitch Trump directly, and within a week Trump was signing it.
How Sheridan Runs a TV Empire Without Wasting Time
Sheridan's secret is the same core crew from Wind River, all promoted from within, who simply don't hold the meetings that networks invent to justify their existence. No tone meetings. No prop show-and-tells. No 12-week prep — just 4 weeks. Every show, no duds.
Ibogaine retreats: one dose often enough to end addiction
Ibogaine, a potent psychedelic from the iboga tree, can rewire addiction in the brain and for a large percentage of people just one dose is sufficient to free them from substances.
Rick Perry's brain atrophy eliminated after ibogaine
Former Texas Governor Rick Perry had age-related brain atrophy confirmed by scans; after ibogaine treatment it was reduced by 25%, and 6 months later his doctor found it completely gone.
Drones, AI, and the Coming Terminator War
AI and drones are about to permanently alter warfare. Fully autonomous drones with devastating payloads can be pre-programmed, launched, and complete their missions without a single human decision after takeoff. Sheridan calls this the teenage years of a new kind of warfare — and he's terrified of what happens when it grows up.
Landman Was Built for Billy Bob Thornton
Before writing a single word of Landman, Sheridan went to Billy Bob Thornton and told him: I want the guy from Bad Santa to run an oil company in West Texas. Thornton's answer was immediate: that sounds fucking awesome. Sheridan didn't call anyone else.
Similar snapshots
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Millions reading his content on Reddit
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Tens of thousands of email subscribers
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Reddit petition to ban domain
Redditors eventually organized a petition to ban starterstory.com posts, effectively ending the Reddit growth channel — but the email list was already built.
$1M business built on Reddit hack
The Reddit attention strategy ultimately served as the foundation for a million-dollar business, proving that free distribution channels can replace paid marketing.
Strategy: native content, small footer link
The key tactic was keeping content fully on-platform (no direct link spam), then adding a small link at the post's end for users who wanted more.
Quit 9-to-5 after email list built
With a thriving email list and a self-owned audience, the founder quit his six-figure New York City salary job to go all-in on Starter Story.
