Tommy Lee estimated Ferrari's new electric car costs around $335,000 — money both he and Joe felt was being wasted on a design they compared to a boring iPhone.
Where this was said
At 2:13:53 · chapter starts 2:09:20
From loving Ferraris they pivot to roasting one: the new Ferrari electric vehicle, which Tommy says costs around $335,000 and which both hosts find utterly baffling in its blandness. Joe asks how the same company that makes the SF90 Stradale and the 458 Italia — both genuinely gorgeous — could also produce something that looks like a Hyundai designed by someone who made the iPhone. Tommy reveals he heard one of the designers actually did come from Apple — and suddenly the sterile, minimalist aesthetic makes sense, in the worst possible way. Joe compares it to the Billy Squier disaster: someone with the wrong background got creative control and destroyed something beautiful. They conclude the analogy: Ferrari is like a band that occasionally puts out a terrible album, and hopefully they'll come to their senses.
Despite months of meticulous preparation, Starter Story's initial launch attracted zero users — a humbling reminder that building alone guarantees nothing.
A single Reddit link post quickly drove 100 visitors to the Starter Story website, igniting the founder's belief in social traffic.
After reformatting content as a native self-post (no direct link spam), the post exploded with hundreds of upvotes and thousands of readers.
By posting again and again with the native-content strategy, the founder's posts repeatedly hit Reddit's front page, reaching millions of readers.
Before Reddit banned his domain, the founder converted his viral traffic into an email list of tens of thousands — a self-owned audience independent of Reddit.
Redditors eventually organized a petition to ban starterstory.com posts, effectively ending the Reddit growth channel — but the email list was already built.
The Reddit attention strategy ultimately served as the foundation for a million-dollar business, proving that free distribution channels can replace paid marketing.
The key tactic was keeping content fully on-platform (no direct link spam), then adding a small link at the post's end for users who wanted more.
With a thriving email list and a self-owned audience, the founder quit his six-figure New York City salary job to go all-in on Starter Story.
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