Snapshot

Icon.com domain cost $12M

From God Mode Podcast · Mar 9, 2026

Business

I Pay $200. I Use $12,500 in Tokens. AI Costs Crashed 850x … · Mar 9, 2026

AI avatar startup Icon.com spent $12 million on its domain name, was backed by Peter Thiel and OpenAI, and has since apparently gone bankrupt — a cautionary tale of mismanagement.